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Is Your Business "In a Relationship" with Google?

By | 07.16.12
Is Your Business "In a Relationship" with Google?

Google Products for BusinessesWhen talking to business owners about their websites, they almost ask me something about their relationship with Google. They ask me how they can “show up” in Google or how they can move their website “up in Google”. I’ve even had them ask me before why their website wasn’t showing up in Google before we had actually made the website public and let Google know that it was there. What many businesses don’t realize is that Google wants to establish relationships with businesses to be able to present their websites as the best option for visitors searching in Google.

This article is the second in a series on Google and Google+. The first article gave a basic overview of Google’s social network, Google Plus. In this article, we’ll show businesses how to start the process of creating a Google+ account by creating a Google account.

What’s in it for me?

Why does a business want to have a relationship with Google? Google is not just a search engine. Google is an online entity that owns many online services including such well known entities as YouTube, Blogger, Gmail, the Chrome browser,  the Google play Android market and is responsible for the creation of the Android mobile operating system. Because of Google’s pervasive presence online, it is very beneficial for a business to establish a relationship with Google by creating a Google account, which will allow the business to use Google’s many online products and services.

Create a Google Account

Creating a Google account is a simple process. Simply go to, just like you would if you were going to search for something on the Internet. At the top right-hand corner, you’ll see a button that is labeled “Sign In”. Click that button to begin the process of creating a Google account.

Google Home Page

On the sign in page, there will be a red button in the top, right-hand corner that is labeled “sign up”. Click the “sign up” button to begin the process of creating your Google account.

Google Sign In Page

Clicking the “sign up” button will take you to the registration form that is the first step in creating your Google account. Fill out the form with your personal information for name, birthday, gender, etc. Google requires you to create a personal account first that will be used to connect with your business accounts and properties, such as your Google+ page, Google Analytics, Google AdWords and more.

Google Create Account Page

If you want, you can use a derivation of your business name as your username, especially if your Google account will be primarily used for your business.

Google Create Account Page with Text

Google requires that you use something like an actual name for your first and last name in the form. In addition to your name, username, password, birthday and gender, Google will ask for your Mobile phone for security reasons and ask you to type in some symbols to verify that you’re not a machine. The mobile phone number is not required, so you don’t have to offer that information if you are not so inclined. In order to set up your business account for Google Places or Google Local on Google+, you’ll be required to enter your business phone number, but that is not required here.

Google Create Account with Captcha

Once you have filled out the form with a unique username and correct information, click the “Next step” button at the bottom of the page. This will actually complete the process of creating your Google account.

Google Create Account Success

Once you have created your account, you can click the “Get started” button for a quick overview of how to use your Google Account. You will see by looking at the top, right-hand corner of the page when logged in, that as part of the process of creating your Google account, a Gmail (Google email) account has also been created for you.

Google Home Page Profile Drop Down

You can always access your Google account information when you’re logged in by clicking your new gmail address  in the top, right-hand corner of the page. This will show you more options, such as viewing your account information, creating another account or creating your Google+ account, which will be the topic of the next article in the series.

What’s next?

Once you’ve created your Google account, you can explore all of the different services that Google has available for you. The most common services available in the menu bar across the top of the screen, which typically include Google search, images image search), Maps, Play (the Android app market), YouTube, mail (Gmail), Calendar, and more.

Please let me know what you think about the process of creating a relationship with Google for YOUR business. Was it easy? Did the instructions make sense? Do you even think creating a Google account is important for your business? I’d love to hear your feedback.


  • Apparently there are still people that want to offer their privacy for slick functionality. I have banned Google from my network and feel a lot safer and happier for it. Don’t sell out your privacy and quit using services from companies that offer you “free” services and than abuse your data.

    • Thank you for sharing your views. As in every business relationship, you need to weigh the costs of providing your information to various service providers, such as Google. However, if you are trying to do business both online and offline, it makes sense to promote your business where potential customers are looking for your products and services, which at this point in time includes Google, as well as other entities.

      If, on a personal level, you want to sever your relationship with Google and use other service providers because of privacy concerns, that’s a perfectly reasonable course of action.

      • Hi Jonathan,
        I understand where you are coming from. However, I think that for my clients as well as myself I am responsible for safety. That also includes online safety. So I think it is morally wrong to allow data mining on anyone without a profound warning, explanation what will be done with the data, who has access to it and to whom (and for how much) your data is sold.
        It seems to be quite fashionable nowadays to state that a company/organization works with a “Corporate social responsibility” policy. If that is the case than there is also a responsibility to inform everybody that you track your users and sell their data to data miners. But no most companies want to keep that part quiet as this could scare off customers. If they are somewhat open about it (or have to be by law) they hide it in, a way too long (and mostly unreadable), privacy statements.
        But hé, it’s just my opinion. I’m only one concerned user of the internet. And hopefully for the data miners and trackers in this world the only one. I dispice commercials and the more advertisement a company has the more I will avoid their products. :0)

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