Select an Account to Sign In

Thryv

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In
Share: Share to Facebook Share to Twitter Share to LinkedIn

Pillars of Local Business Online Marketing

By | 05.08.13
Pillars of Local Business Online Marketing

4 Pillars of Local Business Online MarketingYou have a real business with real customers. You advertise in the phonebook, as well as the local ad magazine and coupon delivery service. You may even support your local high school football team and band program, by placing ads in their calendar and discount card fundraiser. You want to increase your brand recognition, but you don’t have the budget to invest in radio and television advertising. How do you make it easy for potential customers to find you when they need your product or services? As I mentioned in a previous article about local discovery, people use the Internet, either via search engine or directory sites, even more than they ask family or friends for recommendations. Your business needs to be online if you want it to grow. Here are four things your business needs to have an effective online presence, with supporting articles for further reading.

1. Your Business Website

While this is an obvious one, your business website is your 24/7 customer service agent. Your website answers questions for customers and potential customers even when you’re closed or not able to answer the phone. While it’s easy to spend too much on a website, you need to make sure that you have invested enough to make it an effective tool. Not only that, you need to make sure that your website represents your business well in all environments, especially on mobile devices.

2. Search Engine Marketing

Search Engine Marketing (SEM) is the process of making your site friendly to search engines, such as Google and Bing. It can incorporate both paid search, as well as search engine optimization (SEO) efforts on your website. These efforts can also help with reputation management.

3. Your Social Media Presence

Social media is the way many people communicate and share recommendations today. If you haven’t established your social media presence on Facebook, Twitter, Foursquare, Google+ and other social media networks, you don’t exist to the people participating in that way.

4. Content Marketing

You may or may not have heard the term “content marketing”, but it basically means that you market your business with relevant content you create for your customers and potential customers. The content you build, be it on a blog or through your website, is what search engines and customers will associate with your business. Make sure it is well-written and accurate. This may be where you want to hire someone to create well-written relevant content for your customers on your website, blog and social media properties.

While there are other elements that will help you improve your online marketing presence, these 4 pillars are the foundation for any online marketing plan for your local business.

Share: Share to Facebook Share to Twitter Share to LinkedIn
Comment

Like what you see?
get more free content.

Next Up In Advertising

Prepping Your Business Listings in 2017

Call me Captain Obvious, but customers search for businesses online – they just do. And according to Google, 4...

Read More

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

Read More

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

Read More

Explore the Blog