Select an Account to Sign In

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In

Make Sure YOU Control Your Website

By | 05.16.12
Make Sure YOU Control Your Website

Make Sure YOU Control Your WebsiteAs a small to medium business owner, you have a business to run and don’t have time to create a website, much less learn how. Fortunately, there are plenty of web developers and designers, as well as marketing companies, ad agencies and others that will offer to help create your website, while offering you all sorts of promises of untold riches that will befall you if you just use their services. While this may be a slight exaggeration, it’s not exactly that far-fetched.

Choosing who will be taking care of your online presence is an important decision and not one to be taken lightly. The website you present to the world will be the public face of your company to potential customers who are interested in your product or service and are making decisions about whether or not to do business with you.

Many people and companies that offer to help take care of your website needs will offer to “take care of everything” for you and tell you not to worry about it, but there are a few things that you need to make sure remain in your control to avoid potential future problems if for some reason you should choose that the relationship you have with your web services provider isn’t working out. The following are the most important important things you need to make sure remain in your name and under your control.

Your Domain Name

Your domain name is your address on the Internet. It is what will be associated with your business once you create your site and it accrues authority the longer it is in place and the more legitimate sites link to it. Once that history is built up, search engines recognize the domain name as an authority in a specific space. Don’t allow your web or marketing agency to take control of your domain name or change it to something more “flashy” or easier to remember. You can always get alternate domain names and use them as aliases, but make sure that you are always the administrative contact for your domain names. That way, you can always point the DNS for your domain to wherever you currently happen to be hosting your website. Also, it is usually a good idea to lock your domain, so that it can’t be transferred to another provider without your consent.

Your Hosting Account

Make sure you always have control and access to your hosting account. You should be able to control your email accounts and what shows up on your site. While it is usually okay to allow your vendors to have access to your accounts to make the changes you’re paying them to make, you should always have access to the master account.

Your Social Media Accounts

While you will need to give your web/marketing vendor access to your accounts, you should, again, always retain control of the master account. Also, a mandatory reminder should go here to use secure usernames and passwords. I cringe every time someone gives me access to their account and their password is something like the name of the business or brand. Keep your passwords safe and make sure they’re not easy to guess.

By keeping control of your master accounts, you will ensure that you always have the ability to make the changes necessary when your relationship with your web developer or online marketing company comes to an end. Taking care of these details up front will save a painful process later.

  • Kirby

    How does someone point the DNS AWAY from supermedia?

    • Marion Jacobson

      If you’re a SuperMedia web customer, and you’re hosting your website with us, then your DNS will necessarily be with SuperMedia. However, not all of our web clients host with us, and in that case the DNS is with their hosting provider. If you’re wanting to move your web hosting, you can let your sales rep know or you can call us 866-311-4186.

      There’s more info about our hosting services here.

Like what you see?
get more free content.

Next Up In Business Websites

The Silent SEO Killer: Site Load Time

Laundry. After a weekend of knocking out chores, running errands, and cleaning the house, it always seems to be...

Read More

The Need-to-Know for Web Design: Kick Yours Up a Notch in 2017

How do you decide if you have a “good” website? You don’t. Your website isn’t judged by you, it...

Read More

What Percentage of Small Businesses Still Don’t Have a Website?

“I’m going to start my own business,” you said. “It’ll be fun,” you thought. Then the harsh reality set...

Read More

Explore the Blog