Select an Account to Sign In


Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In

Marketing Metrics that Matter [Infographic]

By | 04.11.14

With hundreds (if not thousands) of different marketing metrics floating around out there, simply finding a pattern in the noise can be downright arduous. Fortunately, the folks at Pardot have put together this handy infographic cheat sheet to help you separate the actionable metrics (data that actually affects your revenue) from the vanity metrics (data that just sounds impressive). It’s not a comprehensive list, but it does a nice job of hitting the high points. If you’re trying to decide how to measure the worth of your marketing efforts, this is certainly a good place to start.

Some interesting takeaways (and personal observations):

  • Most of the vanity metrics seem to involve the number of fans/followers you have, or the amount of content you produce. The actionable metrics are more focused on actual leads and costs.
  • I’m surprised to see Open Rate listed as a vanity metric for email marketing. Taken alone, it’s not a particularly valuable metric, but when examined in conjunction with Click-Through-Rate (CTR), it can really help you pinpoint the weaknesses in your current email campaigns.
  • Speaking of CTR, it’s apparently a much more valuable metric for email marketing than it is for display advertising or paid search.


Share: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
get more free content.

Next Up In Business Websites

Increase Traffic to Your Business Website with Current Customers

You likely have a business website (or know you need a business website) to get found online. Hopefully it’s...

Read More

Is your website a turn-off? It may be affecting conversion.

How is your website performing? Most business owners track visits to their website on a weekly or monthly basis....

Read More

5 Local Business Website “Must-Haves”

We don’t have to pull up your search history to know most local business owners have, at one point...

Read More

Explore the Blog