Select an Account to Sign In


Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In
Share: Share to Facebook Share to Twitter Share to LinkedIn

Millenials Move Beyond Facebook [Infographic]

By | 06.18.14

According to Wikipedia:

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

Market Strategies recently conducted a survey of 2,011 Millenials in the U.S. to determine their preferred way to give and receive recommendations for products and services. Note that this was an opt-in survey, so the results are not necessarily a statistically representative sample of the entire generation.

The results indicate that Millenial shoppers trust social media, and “are increasingly looking beyond Facebook and turning to other social media channels” like YouTube, Twitter, Instagram and Pinterest.

The study found that Millenials:

  • use YouTube for learning about products
  • use Twitter to express opinions about them
  • use Instagram to post photos about the products

In addition, the Millenial generation turns to friends, family and social media when researching products and services and generally find social media comments to be “more transparent” and blogs are “usually more objective.”

Millenials and Social Media [Infographic]
Share: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
get more free content.

Next Up In Social Media

Respond to Negative Reviews Online in 6 Steps

When you get a negative review online, it can feel like the worst thing that’s ever happened to your...

Read More

Social Media Basics: Getting Customers to Comment

Anyone with social media knows the anxiety that comes from pressing “Post” and…waiting. Then, when a like or a...

Read More

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

Read More

Explore the Blog