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Social Media Automation: The Do’s and Don’ts

While having a social media marketing strategy is a necessity for any local business today, it can become extremely...

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The Latest Developments in Pay-Per-Click (PPC) Advertising

Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...

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Top 9 SEO (some FREE) Resources for DIY Small Business Owners

It’s time to address the “S-word.” For local business owners, SEO (search engine optimization) may sound like a dirty...

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Are you making these 6 common mistakes when building your contact list?

Hopefully you use your contact list to communicate regularly with customers and potential clients. You do…have a contact list…right?...

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INFOGRAPHIC: The Composition of a Loyal Customer in 2017

“Nooooorm!” If you ever watched the show Cheers, everybody knew his name. That’s because Norm’s character frequented the same...

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A Father’s Day Cheat Sheet for the Local Business Owner

According to the National Retail Federation, Father’s Day spending will hit a record high $15.5 billion this year. Sounds...

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Prepping Your Business Listings in 2017

Call me Captain Obvious, but customers search for businesses online – they just do. And according to Google, 4...

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Text Message Marketing – A 10-Year Evolution

Apple released the first iPhone in the United States. The movie “Spider-Man 3” was one of the biggest box...

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Build Your Contact List on the Down Low

Hopefully you have one or two ways you keep in touch with current customers – text messages if you’re...

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A Recipe for the Perfect Testimonial, and How to Bake It

We recently wrote a blog on Social Proof and How to Build Yours. In this blog, we mentioned how...

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Why Marketing Automation is a Fit for the Small Biz Owner

For many small and mid-sized businesses, marketing automation may seem like something only larger companies can afford to take...

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“Your call may be recorded for quality assurance purposes” – The Value of Call Tracking

According to Digital Marketing Depot, when a user hits your landing page, it’s converted to a sale only 2-10% of...

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Push Notifications – 4 Top Marketing Hacks

We’ve become an instant gratification nation. And nothing caters to our desire for instant gratification more than mobile devices, particularly smartphones (except maybe this cupcake vending machine. There goes my diet!). According to Pew Research, 77% of Americans own a...

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