Select an Account to Sign In


Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In

Power of Video for Small Business Marketing [Infographic]

By | 01.15.16

Recently, my mechanic told me I might have to replace a wheel bearing and knuckle on my old Honda. Being the type person that doesn’t know a car knuckle from a pork knuckle, I searched online and quickly found this video from Kelly Honda in Lynn, Massachusetts, showing just what a bearing/knuckle job looks like.

The video is pretty basic, a couple camera angles on Chris the technician, intercut with title cards, and some canned music. But for me, right then, trying to decide whether to hand over some serious knuckle money, this video was more compelling than the “Breaking Bad” finale or even Bethany Mota’s winter makeup makeover.

That’s the power of video for a local business to reach out from the crowd on the internet and grab potential customers. Video services company Animoto took a survey of online video users and found that they welcome video marketing – but not TV-style commercials.

The most popular formats were product or service demonstrations, customer testimonials and informational videos on the company, particularly ones that show personality. A surprisingly high number of consumers said they have liked or shared a company video on social media. And just presenting videos made a company look customer-focused, survey respondents said. More findings in the infographic below.

Also, check the results of an earlier survey by Animoto that found that 70% watched video on phones while watching television. Interesting to think that the local garage’s knuckle/bearing video can compete with multi-million dollar TV ad campaigns.

Video Marketing Cheat Sheet by Animoto
Share: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
get more free content.

Next Up In Local Marketing

Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

In 2020, which generation do you think will be the largest consumer group worldwide, according to While millennials...

Read More

5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

What are you getting mom for Mother’s Day this year? Hopefully you’re getting her some flowers, but when you...

Read More

7 Birthday Marketing Ideas – Get Customers in the Door on Their Big Day

Who doesn’t love a good birthday celebration? While some family and friends may accidentally overlook your birthday on occasion...

Read More

Explore the Blog