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Market Research

Articles for Market Research

Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]

Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]

Consumers surveyed by respected market research firm BIA/Kelsey said they now turn to online search more than word of...

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The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

As a researcher, one of the most common answers I get when I ask businesses how their customers find...

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How Consumers Select Attorneys – Market Intel

How Consumers Select Attorneys – Market Intel

Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia...

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Yellow Page Users are Event Driven

Yellow Page Users are Event Driven

You may have seen a recent post about “Who’s using the Yellow Pages” or other recent articles discussing dramatic...

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Who’s Using the Yellow Pages?

Who’s Using the Yellow Pages?

Did you hear about the big snow storm up in New England over the weekend? Lots of homes were...

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How to Set Up a Survey on Facebook

How to Set Up a Survey on Facebook

Facebook Questions is a great tool to interact and engage with your fans. Rather than sending an endless stream...

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Selecting Your First Local Business Space

Selecting Your First Local Business Space

Renting space for the first time is a major milestone in the life of most small businesses. In many...

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Do-It-Yourself Marketing Research: Understanding Your Customers

Do-It-Yourself Marketing Research: Understanding Your Customers

You can do some simple yet powerful market research by taking advantage of free websites and free or low-cost...

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How to Track Your Business Competitors Online

How to Track Your Business Competitors Online

You can track your business competitors’ pricing, personnel changes, product introductions and, in general, get a pretty good idea...

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Five Marketing Research Twitter Tools

Five Marketing Research Twitter Tools

Twitter is becoming a very popular tool for marketing, and applications (apps) are coming out that can really help...

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