Select an Account to Sign In

Thryv

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In
Share: Share to Facebook Share to Twitter Share to LinkedIn

The Best and Worst Times to Send Your Emails [Infographic]

By | 04.03.14
The Best and Worst Times to Send Your Emails [Infographic]

What’s the best time of day to send a marketing email? The fine folks at Pure360 have examined the patterns of consumer responses to email marketing messages throughout the work day, and compiled their findings in this snazzy infographic.

Some interesting takeaways:

  • The “best” time to send depends entirely on what it is you’re promoting. Financial service emails perform best in the afternoon (2pm – 5pm), while holiday and B2B promotions do better in the early evening (5pm – 7pm). Promotions for personal items are best sent later in the evening (7pm – 10pm).
  • People also tend to open and respond to emails at the beginning of the work day (9am – 10am), regardless of what they’re promoting.
  • The worst times to send out promotional emails are around lunchtime (10am – 2pm) and late night/early morning (10pm – 9am).

email send time infographic

Share: Share to Facebook Share to Twitter Share to LinkedIn
Comment

Like what you see?
get more free content.

Next Up In Advertising

Prepping Your Business Listings in 2017

Call me Captain Obvious, but customers search for businesses online – they just do. And according to Google, 4...

Read More

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

Read More

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

Read More

Explore the Blog