We were curious about how our local business clients used social media, so we conducted a survey, asking them which social media platforms they are using, and how it’s working out. These are all local businesses across the U.S.
Some key takeaways here are:
- Businesses who feel they are getting the most out of their social media marketing say they get more referrals from social media than any of their other marketing methods
- They like targeting a specific audience, and feel that they can engage with their customers more easily on social media
- 56% of those using social media said it met their expectations for effectiveness
- 13% said it exceeded their expectations
- Facebook is king
Here’s what we asked and what they answered: