Select an Account to Sign In


Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In
Share: Share to Facebook Share to Twitter Share to LinkedIn

Who Is the Mobile Ad Marketing Audience?

By | 04.02.14
Who Is the Mobile Ad Marketing Audience?

While mobile shopping is gaining increasing acceptance, and more and more mobile consumers are willing to accept advertising and other promotional products on their smartphones and tablets, the question arises as to who this group is and the best way to reach it. According to Marketing Charts, a recent study by Scarborough, a division of Nielsen, points to several key statistics that can help with targeting shoppers.

While all marketing processes can deliver successful results, because more than 80 percent of mobile users tend to be under 50, social media was singled out as a target. The numbers indicate that this group spends close to five hours a day on social media and uses this platform to learn about products and services and to show support for preferred brands. Of these, about half (52 percent) are willing to accept advertising, albeit in exchange for promotions and services.

In addition, mobile shoppers who are open to receiving ads on their devices have a higher annual income than those who do not use mobile devices for shopping.

Some of the other results in the study provide insight as to the lifestyles of this electronically mobile group. The numbers show how they use their mobile devices:

  • 56 percent are likely to search for automobile information,
  • 46 percent purchased children’s clothing,
  • 34 percent plan to purchase a home, with 28 percent of these viewing real estate listings, and
  • 19 percent plan to look for a new job and use their smartphone to search for clothing and related information.

The report also showed that traditional marketing platforms retain their viability, and identified key information as to preferences and tendencies when using the newspaper, television, and radio media.


Marketing Charts. “Media Habits of ‘Mobile Ad Friendly Shopper”; March 28, 2014. Scarborough/Nielsen Local. “Reaching the Mobile Ad-Friendly Shopper”; March 17, 2014.

Share: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
get more free content.

Next Up In News


You could waste hours browsing the Web for local business news, and we know you don’t have the time. But, we...

Read More

Are you ready for National Small Business Week?

According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week...

Read More

Top News Stories and Trends in Local Business 3/27

Who’s got the time anymore to troll news sites for the latest trends and news in local business news?...

Read More

Explore the Blog