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Jeff B. Copeland

Jeff B. Copeland is the senior manager for content at Dex Media.

Articles by Jeff B. Copeland

This Week’s Top News Stories and Trends in Local Online Marketing 11/2

Internet Ad Revenues Hit a Record High, Led by Mobile Ad Growth (Marketing Land) Mobile ad revenue jumped 89%...

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An Expert’s Guide to Smart Business Gift Giving

Gifting important clients or vendors, always a fine line to walk. You don’t want to insult them by going...

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Appointment Software: Getting Customers to “Book Now!”

Your online booking software is up and running and you’re ready for clients to slot themselves into your soon-to-be-much-busier...

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Why Advertise on Bing When Google Is King?

Because Microsoft’s search engine–and perennial distant second to Google in every way–could be a low cost alternative for a...

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Google Measures Its Own Success with HEART. You Can Too.

The smart folks at Google use a surprisingly simple method of judging the success of their own websites. It...

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5 Big Asks for Your Customers

Face-to-face, on the phone or online, every contact with a customer is an opportunity to deepen the relationship, and...

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Your Holiday Emails Probably Won’t Be Read

The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and...

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How to Get [Good] Reviews

You just got to get out there and actively manage the reviews and ratings online for your business, no...

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This Week’s Top News Stories and Trends in Local Online Marketing 10/5

Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search (Dex Media Blog) The search giant announced a table-top,...

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Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search

At an event this week, Google announced Google Home, a table-top box like Amazon’s Echo, and Pixel, an iPhone challenger,...

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This Week’s Top News Stories and Trends in Local Online Marketing 9/28

Apple Stepping Up Plans for Amazon Echo-Style Smart-Home Device (Bloomberg News) Amazon’s table-top Echo device that controls appliances, answers...

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Snapchat ‘Spectacles’ Take the Popular App off the Phone and on to the Face

Snapchat, the wildly successful social sharing app so beloved of teens and young adults (see Snapchat, the Next Facebook) introduced...

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Facebook and Google Get Closer to Tracking Ads to Store Visits

Buzzwords to learn today: “Online to offline marketing”, meaning direct tracking of a consumer who sees an ad online...

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Daily Content Ideas for Your Facebook Page

You need a steady stream of Facebook posts to take your best shot at getting into your follower’s Facebook...

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GIFs: Make Your Own Shareable Images for Social Media

Animated GIFs, those little moving images that play in a loop for a few seconds: Spin a puppy in...

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This Week’s Top News Stories and Trends in Local Online Marketing 9/21

Twitter Now Lets Brands Say When They Are Available to Respond to Tweets (Marketing Land) Your Twitter profile can now...

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To Win Customers, Know Their “Job to Be Done”

Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll hire...

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Got Data? How to Clean Up and Organize a Customer List

Is this you?  Got one list of customers in your email system.  One list in your point-of-sale system. One...

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It’s (Always) the Hashtag Holiday Season!

Often silly, but always a conversation starter on Twitter, Facebook, and the rest of the social media chatter-verse: hashtag...

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This Week’s Top News Stories and Trends in Local Online Marketing 9/14

Twitter’s New, Longer Tweets Are Coming September 19th (The Verge) You’ll still get 140 characters to express yourself but...

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Better Targeting with Display Ad Remarketing

You know you need search ads to pull customers to your website, but that’s just half the customer chase....

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