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Lauryn Johnson

Articles by Lauryn Johnson

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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Brand Your Small Business Like The Big Guys

What would you say defines your brand? From our perspective, it’s the way you look, how you sound, and...

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7 Things the Mobile Mogul Wants from Your Email Marketing

According to Email Monday, nearly 60% of people open their emails on mobile devices (and that number is growing)....

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11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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The Silent SEO Killer: Site Load Time

Laundry. After a weekend of knocking out chores, running errands, and cleaning the house, it always seems to be...

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Turn Your Mobile Marketing Messages into a Mobile Marketing Conversation

95% of Americans own a cell phone. After some quick back-of-the-napkin math, that’s 19 in 20 people in the...

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9 Surprising Ways a CRM Can Help Your Small Business

Hang on to your seats, folks, and take in these startling statistics on customer loyalty, pulled together by our friends...

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Call Management, Tracking and Forwarding and What It Means for Your Business

You’d think we would have mastered answering the telephone by now. Are you one of the businesses that’s been...

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If This One Word Describes Your Social Strategy, You’ll Fail

Of all the digital marketing options out there, social media remains one of the most mysterious for small business...

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4 Ways to Stay Motivated as a Local Business Owner and Entrepreneur

Many entrepreneurs start their own businesses because they want to avoid (at all costs) the cheesy mission statements and...

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Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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Back-to-school Promos for Your Services Business: Don’t Get Ignored

Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated...

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The Differences between AdWords Match Types: The Tough SEM Decisions

If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....

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Plug and Play Templates for Responding to Online Reviews

We talk all the time about the importance of monitoring and managing your online ratings and reviews. That’s because...

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Branding Your Storefront? Consider These 7 Things

When you decided your local business needed a storefront, you had a lot of things to consider. (If you...

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You Have Incorrect Online Listings: Why, and How to Fix It

The web is great at aggregating large amounts of data and sharing it where it sees most fit. So...

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5 Ways to Get Paid on Time, Every Time

One of the biggest pain points for our local business owner clients is managing the finances that come with...

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7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy

There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...

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Give Yourself Some Credit: The Actual Impact of Small Business Awards

Bragging about your business can feel awkward. That’s because most of us don’t exactly feel comfortable singing our own...

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Never Miss an Appointment Again: Reducing No-Shows

For small businesses in the service industry, your ability to book appointments and fill your schedule is one of...

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