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Lauryn Johnson

Articles by Lauryn Johnson

What type of small business owner are you?

What type of small business owner are you?

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Demystifying Search Engine Optimization (SEO) in 2017

Search engine optimization (SEO) is ever-evolving. It’s an often mysterious, and more-often-than-not frustrating, endeavor for local business owners. Even...

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What’s in an Eggplant? The Time and Place for Emojis

If you’re an avid Facebook user, you noticed an update recently wherein the big FB added “Like,” “Love,” “Haha,”...

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Respond to Negative Reviews Online in 6 Steps

When you get a negative review online, it can feel like the worst thing that’s ever happened to your...

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Grow Your Local Business – Achieving Success as an Entrepreneur

As a local business owner and entrepreneur, you’ve hopefully realized your company’s success isn’t based on achieving every single goal you set...

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Increase Traffic to Your Business Website with Current Customers

You likely have a business website (or know you need a business website) to get found online. Hopefully it’s...

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Frequently Asked Questions – Creating Customer Loyalty

How many of you are members of customer loyalty programs? I know I am! I’m all about collecting airline...

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Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials...

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Social Media Basics: Getting Customers to Comment

Anyone with social media knows the anxiety that comes from pressing “Post” and…waiting. Then, when a like or a...

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Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

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3 Top Small Business Blogs to Mimic

Entrepreneurs are creative thinkers. (Yes, that’s a compliment!) That means when you started, bought or otherwise began running your...

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5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

What are you getting mom for Mother’s Day this year? Hopefully you’re getting her some flowers, but when you...

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6 Bits of Business Advice You Can Steal from Successful CEOs

Social media is calling it “Motivation Monday,” and we want in on the action. So we scoured the web...

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Getting Customers in the Door: April Blog Round-Up

As a small business owner, getting new customers knocking down your door or blowing up your phone is your...

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TOP NEWS STORIES AND TRENDS IN LOCAL BUSINESS 4/26

You could waste hours browsing the Web for local business news, and we know you don’t have the time. But, we...

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Are you ready for National Small Business Week?

According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week...

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7 Birthday Marketing Ideas – Get Customers in the Door on Their Big Day

Who doesn’t love a good birthday celebration? While some family and friends may accidentally overlook your birthday on occasion...

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What will your customers do with that tax refund?

Small business owners know April well (March if you’re a Partnership or S-Corporation), and you know it as tax...

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Is your website a turn-off? It may be affecting conversion.

How is your website performing? Most business owners track visits to their website on a weekly or monthly basis....

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Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

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The Importance of Long-Tail Keywords

The topic of SEO likely came up when you set up content on your website, or perhaps if you’ve...

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