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Mobile Marketing

Mobile marketing isn’t about the device someone’s holding. It’s about the someone holding it. Use mobile optimization and text message marketing to put your business in the palm of their hand.

Articles for Mobile Marketing

What’s in an Eggplant? The Time and Place for Emojis

What’s in an Eggplant? The Time and Place for Emojis

If you’re an avid Facebook user, you noticed an update recently wherein the big FB added “Like,” “Love,” “Haha,”...

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It’s Time to Pursue a Love Affair with Text Message Marketing

It’s Time to Pursue a Love Affair with Text Message Marketing

If you’re looking for a quick fling, this isn’t it. Successful small and local businesses are passionate about text message marketing...

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Is Your Local Business Mobile Friendly Enough?

Is Your Local Business Mobile Friendly Enough?

The one stat you can’t ignore What would you do if I told you that nine out of 10...

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Why Mobile is Make-or-Break For Your Business

Why Mobile is Make-or-Break For Your Business

It’s bad: You’re in a traffic jam, running late, and you’ve got a customer with an appointment waiting for...

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Must-Have Mobile Apps For Small Businesses

Must-Have Mobile Apps For Small Businesses

Running a small business is a massive undertaking and it can be overwhelming. However, there are numerous mobile apps...

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New Mobile App for Clients: Easy Account Management on the Go

New Mobile App for Clients: Easy Account Management on the Go

Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We...

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You Need a Site That’s Right for Mobile [Video]

You Need a Site That’s Right for Mobile [Video]

Websites have to be “adaptive and responsive” to mobile phones today or risk ending up in the cellar for...

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Google Ads Get More Mobile, Local

Google Ads Get More Mobile, Local

The search giant is making text ads bigger, showing promotions from merchants on maps and making other changes in Google...

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Google Mobile Text Ads, Now with Prices

Google Mobile Text Ads, Now with Prices

With a “price extension” you can add to your Google ads (only on mobile) a neat little chart of...

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Apple Ups Its Local Search Game

Apple Ups Its Local Search Game

Apple just announced the features of iOS 10, the next generation of the operating system for iPhones and iPad,...

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Emoji Marketing for Texting, Facebook, Email…

Emoji Marketing for Texting, Facebook, Email…

The day emojis took over the world came last month when Facebook offered its 1.5 billion users five little face...

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Snapchat, the Next Facebook

Snapchat, the Next Facebook

Hey, old people, you over age 25, there’s this mobile app called Snapchat that pulls 100 million users daily...

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Google’s Bid Simulator Goes Mobile

Google’s Bid Simulator Goes Mobile

According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...

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PPC for Mobile: Quick Ways to Increase Conversions

PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without...

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Native Apps, Web Apps, and Mobile Websites… Oh My!

Native Apps, Web Apps, and Mobile Websites… Oh My!

Are you confused about the differences between native apps, web apps, and mobile websites? There seems to be a...

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‘Micro-Moments’ Disrupt the Customer Journey, Says Google

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and...

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What Does Mobile Friendly Mean? 6 Definitions

What Does Mobile Friendly Mean? 6 Definitions

On April 21st, Google rolled out a new version of their search algorithm specifically for mobile searches. Now, if Google thinks your...

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Beware of Mobilegeddon! The Terms and Advice that Local Businesses Need to Know

Beware of Mobilegeddon! The Terms and Advice that Local Businesses Need to Know

As a local business, you might have heard through the grapevine that Google is up to something.  The whispers...

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How to Tell if Your Site Is Mobile Friendly

How to Tell if Your Site Is Mobile Friendly

And by “mobile friendly” we mean your site works well enough on mobile phones and tablets to meet a new...

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Google is Calling Out Your Mobile-Unfriendly Site

Google is Calling Out Your Mobile-Unfriendly Site

When consumers are looking for something on their mobile phones, they want to find something quickly and they want...

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Dex Media #ThrowbackThursday Local Marketing Advice

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much...

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