Select an Account to Sign In

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In

Foursquare Adds Local Business Ratings

By | 11.06.12
Foursquare Adds Local Business Ratings

The world’s foremost check-in app, Foursquare, continues to innovate in the local search arena. At the core of this innovation is their “Explore” local discovery engine which is jam-packed full of secret sauce.

In their most recent improvement, Foursquare has added ratings to locations that show up in the Explore function of the iOS app.

These rating are based on a 1-10 scoring system and are not based on users manually adding star ratings themselves–like most online ratings sites. Instead, the scoring for this rating system is based on an array of  Foursquare user interactions with those local venues.

“We look at signals like tips, likes, dislikes, popularity, loyalty, local expertise, and nearly 3 billion check-ins from over 25 million people worldwide. And, with every check-in and Explore search, our scores will get smarter and better.”

While this update sounds interesting in theory, it will be interesting to see how this twist on local ratings stands the test of time.

What are your predictions? Comment below.

Share: Share to Facebook Share to Twitter Share to LinkedIn
Comment

Like what you see?
get more free content.

Next Up In Local Marketing

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

Read More

Back-to-school Promos for Your Services Business: Don’t Get Ignored

Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated...

Read More

How Your Local Business Can Compete in an Amazon.com World

Ever heard the term “Amazonian”? This descriptor comes from the powerful, dominant stance of the Amazonian race of warrior...

Read More

Explore the Blog