Select an Account to Sign In

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In

Holiday Retail Sales Forecast: A Bit Chillier Than Last Year, on Average [Infographic]

By | 11.01.13
Holiday Retail Sales Forecast: A Bit Chillier Than Last Year, on Average [Infographic]

Holiday shoppers surveyed by the National Retail Federation plan to spend an average of $737.95, down 2% from what they spent last holiday season. The Federation says that consumers remain worried about the economy. Even so, the NRF forecasts that overall holiday sales will be up a slight 4% over last year, to $602 billion.

Some highlights (or lowlights) of the survey:

  • Shoppers say they will cut back on “self-gifting”, impulse buys of good deals. They’ll still spend an average $129.62, but that would be down from $140.43 last year.
  • 41% will begin holiday shopping before Halloween, most say because they like to spread out their budget.
  • Internet retailing continues to grow. Shoppers plan to make 39.5% of their purchases online, a record high for the survey.
  • Clothing and accessories are making a comeback: 51% say they would like to receive those items as gifts, the highest level in the survey since 2006. But gift cards top the wish list, at 59%.

For more on the holiday spending forecast for 2013 , check this infographic from with data from Prosper Insights & Analytics, the National Retail Federation’s survey partner, or visit the NRF website.

Share: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
get more free content.

Next Up In Local Marketing

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

Read More

Back-to-school Promos for Your Services Business: Don’t Get Ignored

Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated...

Read More

How Your Local Business Can Compete in an World

Ever heard the term “Amazonian”? This descriptor comes from the powerful, dominant stance of the Amazonian race of warrior...

Read More

Explore the Blog