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FAQ: Search Engine Marketing

Dex Media offers a full-service Pay-Per-Click solution, which means you can let our experts set up your ads while you concentrate on running your business. We will assist with initial account setup and provide consultation on promotional text, categories, geography targeting, bid amounts and setting the optimal budget. Once your ads are up and running, we will continue to optimize them by updating the content, changing bids for the best possible results through our state-of-the-art optimization platform, and adjusting your budget to get the clicks you want. You’ll be able to track the performance of your ad through our PPC Reporting Tools. Monthly fees apply.

Our standard Pay-Per-Click service features:

  • Local search advertising distribution to hundreds of local directory sites, IYPs, and major search engines.
  • A team of experts to help you set up your campaign, monitor its performance, and adjust it when necessary for optimal results.
  • State-of-the-art optimization platform that continuously looks for the best possible allocation of budget and bid amounts.
  • Comprehensive reporting on traffic and performance (calls, actions, emails).

Our Premium PPC solution includes all of the features of the standard PPC, plus:

  • A dedicated account manager.
  • Monthly review calls.
  • Unlimited campaign adjustments each month.

For more information, check out our Pay-Per-Click and Premium PPC product pages.