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SEO

One of the best ways your business can compete with the giants is by showing up first in online search results. Solid search engine optimization (SEO) can make this happen, but it’s not as simple as 1-2-3. Luckily, we’ve got the 4-5-6.

Articles for SEO

Demystifying Search Engine Optimization (SEO) in 2017

Demystifying Search Engine Optimization (SEO) in 2017

Search engine optimization (SEO) is ever-evolving. It’s an often mysterious, and more-often-than-not frustrating, endeavor for local business owners. Even...

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The Importance of Long-Tail Keywords

The Importance of Long-Tail Keywords

The topic of SEO likely came up when you set up content on your website, or perhaps if you’ve...

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Don’t Take Our Word for it, Take Google’s

Don’t Take Our Word for it, Take Google’s

Google recently released a video called, “How to hire an SEO.” You probably know by now that SEO stands...

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5 Steps to Evaluate Your Online Business Listings

5 Steps to Evaluate Your Online Business Listings

Do you know where search engines are pulling your business’s information from? The most common response we get when...

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7 Resources To Optimize Your Website

7 Resources To Optimize Your Website

Way to go, you’ve got a website for your business! It looks shiny, tells your business’ story, lists all...

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Gain Exposure With Online Listing Sites

Gain Exposure With Online Listing Sites

If you’re like most business owners today, you understand the importance of exposure on search engines like Google and...

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What Is ‘Barnacle SEO’? [Video]

What Is ‘Barnacle SEO’? [Video]

Search Google for “doctor,” “construction contractor,” or “Mexican restaurant” and you’re likely to see a directory site like Superpages.com or...

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Better Google Ranking through Science

Better Google Ranking through Science

A study by search marketing consultants brings a new level of white-coat precision to what’s ultimately a guessing game:...

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Is That Phone Call Really from Google?

Is That Phone Call Really from Google?

Many small businesses across the country report continuing to receive calls from telemarketers claiming to be Google. Although this...

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Win Search-Engine Love with Perfect On-Page SEO [Infographic]

Win Search-Engine Love with Perfect On-Page SEO [Infographic]

The internet: an endless beauty pageant with search engines as the judges and your site as the contestant. Put...

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Go Test Your Site on Google’s New Tool

Go Test Your Site on Google’s New Tool

Go right now to this test site by Google, enter your website address, and get a report back on...

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New Spin for Your Image: Google ‘Street View’ Photos Indoors

New Spin for Your Image: Google ‘Street View’ Photos Indoors

Here’s a fun way to dress up your presence on Google: panoramas of your place of business—Google calls them “inside...

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Fast Track to the Top on Google: Answer Boxes

Fast Track to the Top on Google: Answer Boxes

Type searches in Google—especially questions in whole phrases like “how much is a …”–and the pages that come back...

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More Phone Calls from Customers, 8 Ways

More Phone Calls from Customers, 8 Ways

A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls...

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13 Tips for Better Search Ranking [Infographic]

13 Tips for Better Search Ranking [Infographic]

Website development and management firm Hale Associations created this handy cheat sheet of 13 “ranking factors” for 2016, in other words...

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Google Updates Webmaster Guidelines. And You Should Care Because…

Google Updates Webmaster Guidelines. And You Should Care Because…

Google: The people who bring you sudden and mysterious “algorithm changes” that can make your site plummet from first...

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Get Ready for Apple Local Search

Get Ready for Apple Local Search

If you live in Kansas City, Bakersfield, Hackensack or a long list of other towns, you may have spotted...

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Video SEO or How to Get Your Business Found on YouTube

Video SEO or How to Get Your Business Found on YouTube

We’re not talking viral video here, unless one of your team  is a piano playing cat or the next PewDiePie....

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Power of Video for Small Business Marketing [Infographic]

Power of Video for Small Business Marketing [Infographic]

Recently, my mechanic told me I might have to replace a wheel bearing and knuckle on my old Honda....

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State of Search: Small Businesses Need to Know Now!

State of Search: Small Businesses Need to Know Now!

State of Search The biggest and brightest minds in the world of digital marketing convened in Deep Ellum, Texas...

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Move over PageRank, it’s time for RankBrain: Google’s new AI

Move over PageRank, it’s time for RankBrain: Google’s new AI

Google has been quietly, for the past few months, interpreting about 15% of its search results a day through its...

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