Small Data and Small Business

New Survey Reveals Growing Importance of Small Data for Small Businesses [Infographic]

According to an October 2014 Constant Contact survey of 1,200 small business participants, 79 percent of small businesses are using small data reporting and analytics to inform their business decisions. It’s important to note that the trend is toward using small data versus big data in order to give small businesses a competitive advantage in…continue reading …

Google AdWords - It's a Race

Is Your Ad Good Enough for Google?

When you buy pay-per-click advertising on Google through its AdWords program, you really buy the opportunity to get your little text ad on a Google page. Next, you have to meet Google’s standards for “ads quality” to have a prayer of getting a position high up on a page, or even placed at all. Google…continue reading …