Basics of Pay-Per-Click PPC Advertising

PPC 101 or Pay-per-Click in Simple Terms

What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as SEO where algorithithms decide where you rank, with PPC you can have your ad placed at the top of the page or the right-hand column by being charged a small fee every time someone clicks on your ad. Why do small…continue reading …