Maximize your HVAC pay-per-click

PPC Tips for HVAC Contractors

Many Heating and Air Conditioning businesses question whether pay-per-click (PPC) online advertising is worth the money. I’ve seen companies leery of PPC because they are afraid they will be throwing hundreds or thousands of dollars away and bring in no new clients or leads. But PPC can be very beneficial for your company if done correctly….continue reading …

Why Buying Local is Worth Every Cent

Buying Local [Infographic]

Ever wonder if spending your money with local small businesses rather than big box stores has an impact on your local economy? Ever wondered where that money goes? Have you wondered about the environmental impact of buying local? This enlightening infographic from CustomMade illustrates the effect buying local has on the local economy.

Get along with Google Penguin

Linkbuilding in 2015 – 12 Ways to Win

Or How to Get Along With Google Penguin Ever since Google announced its Penguin algorithm update in April 2012, small business website owners have been told all sorts of tales about the perils of linkbuilding. As with many cautionary tales, it looks like the pendulum has swung a bit far in reaction. Fearing the dreaded “penalties”…continue reading …