I Hate Marketing Emails

Stop Annoying Your Customers with Email

I’m a loyal customer of beauty products from an independent consultant who does home parties. There are several products that she sells that are on my “must have” list (until they stop making them, but that’s a topic for another blog post). I love the convenience of being able to send an email to my rep and order refills without…continue reading …

Roofing

Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

When somebody calls a roofing contractor, it’s usually because their roof needs repairs or replacement. I know that sounds painfully obvious, but it’s that fact that drives the marketing efforts of most roofing companies. At the risk of oversimplifying things, marketing can be broken down into three broad goals—getting found, getting chosen, and getting talked…continue reading …

MSN on Smartphone

Bing Launches Native Ads Beta on MSN

Yesterday, Bing announced that they would be entering the native ad space to “combine…strong intent signals with native experiences which are relevant and natural.” Let’s try and decode some of the marketing buzzwords so you can understand what that means in plain English. Native Ads Online advertising often sticks out like a sore thumb. Banner ads are easy…continue reading …