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AdCenter Feature Catch-Up: Matching the Competition

Bing recently made some announcements that bring their feature set a little closer to what Google offers. They’ve improved several areas, including tweaks to geographical targeting, bid suggestions, and keyword delivery statuses. These changes may seem minor, but they could have a big impact when it comes to optimizing your AdCenter campaigns. Geographical Targeting Until recently,…continue reading …

spam-explode

Great Moments in Marketing Spam History

Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll drop a little nerd history on you. In 1937, Hormel unleashed its inexplicably popular canned meat onto the world at large. They proudly dubbed this product SPAM®, which was short for (depending on whom you ask)…continue reading …