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Exactly What You Need to Do to Figure Out Your Facebook Audience

I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test one step further and look closely at the demographics of both the Superpages and DexKnows Facebook pages and then come to some definitive conclusions on content preferences for each brand. I’ll cover DexKnows in this post. First, I’m going…continue reading …

Local Market Coverage

6 Free Local Small Business Marketing Tools

The 6 free tools below have helped me in countless local small business marketing campaigns. You can use them separately or together to uncover the best medium-sized markets near your business. 1) Radius Targeting One of the most important factors in determining which area you should target is its distance. 5 Minute Site offers a…continue reading …

Hit Your Goals with Twitter

The Benefits of Twitter Advertising for Your Business

Has your business considered using Twitter ads? Earlier in the month Twitter revamped their advertising interface by making it easier for marketers and business owners to set up and launch campaigns. If you are a newcomer to Twitter ads or an experienced user, the new system is easier now with clearer campaign objectives and step-by-step instructions….continue reading …