Hit Your Goals with Twitter

The Benefits of Twitter Advertising for Your Business

Has your business considered using Twitter ads? Earlier in the month Twitter revamped their advertising interface by making it easier for marketers and business owners to set up and launch campaigns. If you are a newcomer to Twitter ads or an experienced user, the new system is easier now with clearer campaign objectives and step-by-step instructions….continue reading …

SMB blogs

How to Start a Business Blog

Some of the most frequently asked questions from small businesses involve blogging. Should I have a business blog? YES! How do I start? SEE BELOW How often should I publish new content? REGULARLY. AT LEAST ONCE A WEEK What should I write about? WRITE ABOUT WHAT YOU KNOW How do I get people to read…continue reading …

Reporting Data Collage

More Data and Optimization Options from Google: How They Work Together

In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new way to drive specific conversion types in your AdWords campaigns (“Conversions for optimization”). These are part of Google’s clear strategy to generate more data on results and use that data as a means to drive more traffic for…continue reading …