Target Audience

Custom Affinity: Find Your Display Ad Audience

When running display ads, one of the most important paths to success is proper audience targeting. You can have the best banners, tag lines, and page position but still fail if you’re making bad targeting decisions. Audience targeting has undergone numerous overhauls in the search, display, and mobile spaces, and we now have a new AdWords-based…continue reading …

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What Small Business Saturday Means for Your Business

November 29, 2014 marks the fifth year of the Small Business Saturday celebration. Sandwiched between the Black Friday feeding frenzy and the anonymous, monotonous mouse clicks of Cyber Monday, Small Business Saturday is a financial force that continues to gain momentum. A grassroots movement, Small Business Saturday has become a cornerstone of local marketing as…continue reading …