Call Only Ads

Beyond Clicks: Google Introduces Call-Only Campaigns

Google’s advertising options seem to be in a constant state of evolution. Features frequently appear (and sometimes disappear) as they try to find new ways to get our advertising dollars. At the end of February, they introduced a change that might appeal to customers who are more focused on phone calls than web site visits: call-only campaigns. What…continue reading …

Year of the Social Media Link

Year of the Social Media Link

Eric Schmidt, former Google CEO, stated last year “At Google, the biggest mistake I made was not anticipating the rise of the social networking phenomenon”. Today Google+ has a large user base but questions have been asked about how active that community is, with talk of it being dead. A result, perhaps, of jumping on the social…continue reading …