why use instagram

Should Your Business Be on Instagram?

I’ll confess: I’ve been surprised by how much I enjoy Instagram. I follow small businesses on it through our Superpages profile, and it’s so interesting to see what types of businesses use it and what they share. The businesses I follow are varied. They include: Restaurants Charcuterie stores Bakeries Breweries Boutiques Hair salons Nail salons Framing…continue reading …

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Dos and Don’ts of Email Delivery [Infographic]

I recently wrote about email sender reputation and pointed out some commonly-used email practices that could actually land you on the naughty spammers list. The fine folks at VerticalResponse (an email service provider) have put together this infographic that outlines 6 of the basic dos and don’ts of email marketing. Some interesting points: Using a…continue reading …

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Must-Have Apps For Small Businesses

Running a small business is a massive undertaking and it can be overwhelming. However there are numerous apps out there that can make your tasks a lot easier. These apps will help you stay organized, communicate better and stay on top of your finances: Organization Evernote: Evernote is one of the best note-taking apps that we have seen….continue reading …

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AdWords Callouts: Expand your Ad Space

Last July I posted about the ever-shifting size and shape of Google text ads. Last week Google introduced another feature that follows this trend: callout extensions. Much like phone and sitelink extensions, callout extensions give you the opportunity to create a larger ad with a higher likelihood of conversion. But they also offer the chance to try a…continue reading …

Are You Sabotaging Your Business Website?

Are You Sabotaging Your Business Website?

It’s essential for your business to have a website, but if you’re making these mistakes, you might be hurting your business more than helping. Visual Mistakes You can drive people away from your website in a nanosecond with: Flash or animation that begins to play automatically An extremely busy design A very dull, vanilla design…continue reading …