Strategy of Answering Questions – The Big Finish, Building Your Messages

– Sixth in a 6-post series – This is the final post in my six part series on The Strategy of Answering Questions. My previous post talked about how the toughest of questions can provide great opportunities to get your messages across. But as you may recall from our example, we never developed messages. We…continue reading …

local-marketing

Strategy of Answering Questions – What If You Can’t Do What You Said You Can Do

Was it Because of Poor Planning or Lousy Execution? – Fifth in a 6-post series – In my previous blog post, I talked about the how to best prepare messaging for business meetings (or interviews) by building a bridge from the question to your message. But how do you answer the really tough questions? To…continue reading …

local-marketing

Strategy of Answering Questions – Building a Bridge

– Fourth in a 6-post series – In my previous post, I talked about how to answer questions correctly and reviewed those questions you don’t have to answer. At this point in spokesperson training, I ask the participants to take a piece a paper and create three columns, making the middle column much narrower than…continue reading …

local-marketing

Strategy of Answering Questions – Oh No You Didn’t Just Ask Me That

– Third in a 6-post series – In the previous post, I talked about the rights you have when you agree to an interview or any business interaction. This post focuses on the ways to answer a question. I will even share with you those questions you don’t have to answer. In the interview training,…continue reading …

local-marketing

Strategy of Answering Questions – Inalienable Rights of Preparedness, Comfort and the Pursuit of Being Treated Fairly

– Second in a 6-post series – In the first post of this series on the Strategy of Answering Questions, I provided an overview on how and why the strategy and tactics used in “spokesperson training” for a media interview could be applied to any business meeting, presentation or conversation. In this post, we will…continue reading …