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Branding

Your company’s brand says a lot about you. Like a first impression, it really is powerful. It can help you win over customers, add you to a long list of branding fails or make you disappear in a sea of vast competition.

Articles for Branding

Looks Aren’t Everything, But Your Emails Need a Makeover

Looks Aren’t Everything, But Your Emails Need a Makeover

Think of some of the reasons you delete emails...

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Video Marketing – It’s Time to Get in the Game

Video Marketing – It’s Time to Get in the Game

We get it – the digital space today can...

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Five Easy Ways to Make Holiday News

Five Easy Ways to Make Holiday News

Looking for new and innovative ways to remind prospective...

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Avoid These 5 “Bland Brand” Copywriting Mistakes*

Avoid These 5 “Bland Brand” Copywriting Mistakes*

Building a brand is hard work. You have to...

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Do You Have All the Business You Can Handle?

Do You Have All the Business You Can Handle?

Recently I was looking for a new doctor, and...

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Which Brands are Most Popular in Your State?

Which Brands are Most Popular in Your State?

Brands communicate characters traits of who we are and...

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Your Colors Influence Your Customers [Infographic]

Your Colors Influence Your Customers [Infographic]

The colors you choose for your company logo or...

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Want a New Business Website? Answer These Questions First.

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or...

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Sometimes, It IS How You Start

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII...

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Why Do I Need a Brand? Customers Already Know Me!

Why Do I Need a Brand? Customers Already Know Me!

  By Barry Moltz – Small Business Speaker, Author...

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How to Ask For Customer Reviews

How to Ask For Customer Reviews

You know that online reviews help drive customers to...

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Ways to Avoid Confusion with Your Brand Name

Ways to Avoid Confusion with Your Brand Name

Although the average business may not realize it when...

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Why your Business Needs to be LinkedIn

Why your Business Needs to be LinkedIn

The emergence of social media has opened up countless...

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Protect Your Business’s Name in Keywords: 3 Reasons Why

Protect Your Business’s Name in Keywords: 3 Reasons Why

You’ve invested a lot of time to build and...

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How to Brand a Small Business

How to Brand a Small Business

A credible brand is one of the most important...

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How to Increase Your Community Presence and Your Bottom Line

How to Increase Your Community Presence and Your Bottom Line

“If you build it, people will come” may work...

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How Findable is Your Business?

How Findable is Your Business?

Being “Findable” means a business is visible to consumers...

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6 Ways to Create a Marketing ‘Sound Bite’ for Your Local Business

6 Ways to Create a Marketing ‘Sound Bite’ for Your Local Business

We are all bombarded with marketing and advertising messages...

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Do You Project the Best Image for Your Company?

Do You Project the Best Image for Your Company?

When you work for a giant conglomerate, what you...

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The 6 Golden Rules for Bad Online Reviews

The 6 Golden Rules for Bad Online Reviews

Online reviews are increasingly important for local businesses of...

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