Branding Advice

Color Psychology in Marketing Green

Your Colors Influence Your Customers [Infographic]

The colors you choose for your company logo or signage or delivery trucks send their own message to customers apart from the words. In an experiment, two marketing psychologists tested some made-up corporate logos in different colors on a group of students and found consistently that white created an impression of sincerity, red excitement, blue…continue reading …

Limeshot Design Creative Brief Questionnaire

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of marching orders that boil down your business needs into concepts that can be translated into the words, pictures, buttons and boxes that make up a website. To write the brief, they’ll ask you a list of…continue reading …

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head into the end zone, resulting in a safety and the quickest score in Super Bowl history. That was not a good thing for Peyton Manning or the Denver Broncos, as the Seattle Seahawks scored two points…continue reading …