Branding Advice

Limeshot Design Creative Brief Questionnaire

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of marching orders that boil down your business needs into concepts that can be translated into the words, pictures, buttons and boxes that make up a website. To write the brief, they’ll ask you a list of…continue reading …

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head into the end zone, resulting in a safety and the quickest score in Super Bowl history. That was not a good thing for Peyton Manning or the Denver Broncos, as the Seattle Seahawks scored two points…continue reading …

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How to Ask For Customer Reviews

You know that online reviews help drive customers to your business. But did you know they also improve your visibility in online searches? It’s true—Google looks for reviews about your business across a variety of sites when it determines where you rank in searches. So now is the time for local businesses to go after…continue reading …

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Ways to Avoid Confusion with Your Brand Name

Although the average business may not realize it when first starting out, brand names are often quite similar and have the potential to cause a lot of confusion. When marketing via social media, your brand is what you’re ultimately trying to promote. Having a brand name that’s similar to someone else’s creates confusion and can…continue reading …