Branding Advice

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head into the end zone, resulting in a safety and the quickest score in Super Bowl history. That was not a good thing for Peyton Manning or the Denver Broncos, as the Seattle Seahawks scored two points…continue reading …

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How to Ask For Customer Reviews

You know that online reviews help drive customers to your business. But did you know they also improve your visibility in online searches? It’s true—Google looks for reviews about your business across a variety of sites when it determines where you rank in searches. So now is the time for local businesses to go after…continue reading …

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Ways to Avoid Confusion with Your Brand Name

Although the average business may not realize it when first starting out, brand names are often quite similar and have the potential to cause a lot of confusion. When marketing via social media, your brand is what you’re ultimately trying to promote. Having a brand name that’s similar to someone else’s creates confusion and can…continue reading …

Why your Business Needs to be LinkedIn

Why your Business Needs to be LinkedIn

The emergence of social media has opened up countless marketing opportunities for businesses of all sizes. Companies both large and small can no longer ignore the clear benefits of social networking and are racing to create their Facebook pages and Twitter handles. But, in their haste to follow the crowd, there’s another social network site…continue reading …