Local Marketing Advice

press-release-blunder

Avoid These Press Release Blunders

A well-written press release can generate good buzz for your small business. However, just one poorly-written sentence or sloppy editing mistake can undo that hard work. Best case scenario, a bad press release will be ignored or overlooked by the general public. Worst case, it could end up embarrassing your business or even damaging its…continue reading …

It's Time for a Digital Healthcare Check-Up

How Patients Use Digital Healthcare [Infographic]

If you’re a healthcare provider, it’s important to pay attention to how people are using online resources to research and choose their caregivers. It may surprise you to know what a big role social media plays in their decision-making. What U.S. adults consider when searching for healthcare online: Websites Social Media Health info Doctor and Hospital…continue reading …

Business Owner at Door

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all of your conversions? Last year Google launched an initiative to improve their ability to reveal the full success of their campaigns. According to a post this month, those improvements are making it a lot easier for businesses…continue reading …

online healthcare presence

Why Physicians Need to Go Online to Market Their Practice

In some ways, online marketing and doctoring professions seem at odds. Physicians deal with private information, and online marketing is all about being very public. But while physicians need to be selective about the choices they make online, they shouldn’t forgo online marketing altogether. This infographic from Medical Web Experts makes a case for marketing your…continue reading …