Local Marketing Advice

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What Small Business Saturday Means for Your Business

November 29, 2014 marks the fifth year of the Small Business Saturday celebration. Sandwiched between the Black Friday feeding frenzy and the anonymous, monotonous mouse clicks of Cyber Monday, Small Business Saturday is a financial force that continues to gain momentum. A grassroots movement, Small Business Saturday has become a cornerstone of local marketing as…continue reading …

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Matt Cutts: Why Every Business Owner Online Should Know Who He Is

If you own a business that gets referrals from search engines, most notably Google, then you should get to know the man who goes by the name of Matt Cutts.  In the SEO world of experts, pundits and gurus, Mr. Cutts sits on top of the search engine food chain as the head of Google’s web spam team. …continue reading …

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Facebook’s Local Awareness Ads: Hyperlocal Targeting

It’s been said that the three most important factors influencing the value of a property are location, location, and location. The same applies to brick-and-mortar businesses and their advertising, except now we can add a new factor: hyperlocation. It’s long been important to reach customers in the mobile space, but it can be difficult to…continue reading …

Holiday Marketing

7 Quick Marketing Tips for Attracting Holiday Business

The final weeks of 2014 are upon us, ready or not. It’s 11 weeks until Christmas, and savvy shoppers are already making plans to take advantage of Black Friday and Cyber Monday deals. Even if you don’t have a retail business or sell gifts or holiday-related items, you’re probably thinking of ways your business can capitalize on…continue reading …