Local Marketing Advice

Roofing

Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

When somebody calls a roofing contractor, it’s usually because their roof needs repairs or replacement. I know that sounds painfully obvious, but it’s that fact that drives the marketing efforts of most roofing companies. At the risk of oversimplifying things, marketing can be broken down into three broad goals—getting found, getting chosen, and getting talked…continue reading …

MSN on Smartphone

Bing Launches Native Ads Beta on MSN

Yesterday, Bing announced that they would be entering the native ad space to “combine…strong intent signals with native experiences which are relevant and natural.” Let’s try and decode some of the marketing buzzwords so you can understand what that means in plain English. Native Ads Online advertising often sticks out like a sore thumb. Banner ads are easy…continue reading …

Top Ten gold text

The Top 10 Infographics of 2015 (So Far…)

If a picture is worth a thousand words, then this may well be our most epic blog post to date. Today, we’ll be taking a look at some popular infographics that we’ve culled from all over the Web. Enjoy!   10. Buying Local This enlightening infographic from CustomMade illustrates how buying from locally owned, independent…continue reading …

Barry Moltz speaker

8 Need-to-Know Tips from our Small Business Marketing Event

We’re criss-crossing the nation holding free Marketing Success Seminars for small business owners! Our latest event was held in Baltimore and included our always dynamic moderator Barry Moltz (pictured here with participants) and this fine panel: Joe Nathan, Senior Partner Manager, Channel Management & Reseller Network at Yahoo Deborah Gallant, Founder of Bold Business Works Matt…continue reading …

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Native Apps, Web Apps, and Mobile Websites… Oh My!

Are you confused about the differences between native apps, web apps, and mobile websites? There seems to be a great deal of confusion among folks when it comes to  native apps vs. web apps vs. mobile websites. This blog post is here to help you to learn the differences between the three, so you can show your…continue reading …