Local Marketing Advice

Location Ink Drawing Mobile

Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right time and place. In a recent blog post, Google looked at their internal data and determined that “search interest in ‘near me’ has doubled since last year, with 80% coming from mobile.” As a result, they’re making some changes…continue reading …

Yellow Pages Sustainability Cycle

Being Environmentally Responsible [Infographic]

As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people asking why we continue to print paper directories. For an audience that is increasingly digital, that’s a fair question. The simple answer is that many consumers still use these directories, and our advertisers continue to find…continue reading …

Why Buying Local is Worth Every Cent

Buying Local [Infographic]

Ever wonder if spending your money with local small businesses rather than big box stores has an impact on your local economy? Ever wondered where that money goes? Have you wondered about the environmental impact of buying local? This enlightening infographic from CustomMade illustrates the effect buying local has on the local economy.

Customer Lifecycle Infographic

Moving Customers through the 4 Stages of Selling [Infographic]

You used to see charts depicting the sales process as a funnel. At the top was “Awareness”, with advertising bringing the product to the attention of some impressionable buyer, who then slid down the sales funnel through the stages of “Lead”, “Prospect” and “Sale” like a quart of Castrol. Well, as this “Four Stages of…continue reading …