Local Marketing Advice

Business Owner at Door

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all of your conversions? Last year Google launched an initiative to improve their ability to reveal the full success of their campaigns. According to a post this month, those improvements are making it a lot easier for businesses…continue reading …

online healthcare presence

Why Physicians Need to Go Online to Market Their Practice

In some ways, online marketing and doctoring professions seem at odds. Physicians deal with private information, and online marketing is all about being very public. But while physicians need to be selective about the choices they make online, they shouldn’t forgo online marketing altogether. This infographic from Medical Web Experts makes a case for marketing your…continue reading …

Marketing Technology Landscape 2015

10,000 Foot View of the Marketing Technology Landscape in 2015

The marketing technology landscape is large and growing. Even being able to take a 10,000 foot view of the platforms and technology available can be difficult to do alone. Scott Brinker of the Chief Martec blog helps every year by producing an infographic. The number of vendors nearly doubled from last year’s edition, which charted…continue reading …

friendly plumber

Plumbers: Build Trust and Engage Your Customers with Content Marketing

When plumbers are marketing their business, they usually focus on being found first—either in the phone book or online. The scenario that comes to mind is the hapless homeowner, scrambling to call a plumber as water spews from a broken pipe. There’s no time to read reviews, no time to ask family and friends for…continue reading …