Local Marketing Advice

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Native Apps, Web Apps, and Mobile Websites… Oh My!

Are you confused about the differences between native apps, web apps, and mobile websites? There seems to be a great deal of confusion among folks when it comes to  native apps vs. web apps vs. mobile websites. This blog post is here to help you to learn the differences between the three, so you can show your…continue reading …

How will your spending change in the next 12 months?

Survey: SMBs Share Their Advertising Strategy

This month we surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the next 12 months. These are all local businesses across the U.S., and we found the results interesting, so we wanted to share the details. 1. Thinking about all the companies you buy advertising from, which of…continue reading …

Giana from Google Micro-Moments Site

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and now, says Google, distracted shopping. It’s an opportunity for local business, and a challenge. In a new micro-site, Google makes the case that mobile has “fractured the consumer journey into hundreds of real-time, intent-driven micro-moments.” For…continue reading …