Local Marketing Advice

Small Data and Small Business

New Survey Reveals Growing Importance of Small Data for Small Businesses [Infographic]

According to an October 2014 Constant Contact survey of 1,200 small business participants, 79 percent of small businesses are using small data reporting and analytics to inform their business decisions. It’s important to note that the trend is toward using small data versus big data in order to give small businesses a competitive advantage in…continue reading …

ben-franklin-gi-joe

What Do Ben Franklin and G.I. Joe Have in Common?

With all the buzz about content marketing these days, you’d think it was an exciting new strategy for promoting your business. But the idea of attracting (and retaining) customers by providing awesome and engaging content has been around for a long, long time. How long? Good question. Here are a few milestones in the history…continue reading …

Holiday Coupon

4 Holiday Promotion Ideas to Start ASAP

It’s not too late but just about… so put down that gingerbread latte and get to work on these four holiday marketing campaigns for your small local business: 1. Get in a newspaper holiday gift guide Every year, newspapers publish printed and online gift guides featuring local products and services. Submit a high-quality image with a…continue reading …