Local Marketing Advice

16860879_M

AdCenter Feature Catch-Up: Matching the Competition

Bing recently made some announcements that bring their feature set a little closer to what Google offers. They’ve improved several areas, including tweaks to geographical targeting, bid suggestions, and keyword delivery statuses. These changes may seem minor, but they could have a big impact when it comes to optimizing your AdCenter campaigns. Geographical Targeting Until recently,…continue reading …

Revolution Bike Shop

5 Great Small Business Blogs and Their Secret to Success

Sometimes it’s easier to be inspired and get motivated when you see others succeeding at something you want to do. This is why we ask people who have lost weight how they did it. It’s why you want to know how one local business launches, catches fire and succeeds while another, similar business doesn’t. Rather than…continue reading …

barnacle-seo-boat

The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star

Many small local businesses are being inundated by advice to build links, write content, and become more sociable online. Don’t get me wrong, all of these tactics are wonderful, long-term practices that will usually reap rewards for your website. There are things, however, that a business owner can do in addition to all these things,…continue reading …

Google My Business

Google My Business – Free Tool For Small Businesses

Google recently launched Google My Business, this free tool allows small businesses to connect with their customers. It took a few years, but Google finally put all of its Google services for businesses in one place: Businesses can now update their information on Search, Maps, and Google+ which will make it easy for customers to get in…continue reading …

Following Cycle

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste of both time and budget, and can only serve to hurt the success of your campaigns. Thankfully, our options in online advertising have matured over time to offer ever more granular targeting. Twitter is no exception,…continue reading …