News

LinkedIn Acquires Bizo to Expand Marketing Platform

Recently, LinkedIn announced its acquisition of the B2B marketing company Bizo (purchased for $175 million). Formerly a LinkedIn partner, Bizo focuses on the sales of cutting-edge B2B marketing tools, including social advertising, targeted display advertising, retargeted marketing, multi-channel tools, and performance analytics. The deal is expected to close during the third quarter of this year….continue reading …

Small Businesses Confident About 2014 and Beyond

A recent survey of 1,105 small business owners found that they are extremely positive about their ventures and what the future holds for them. The survey conducted by Manta, an online community for small business owners, also found that the millennial generation, persons born between 1980 and 2000, are now blossoming as entrepreneurs themselves. In…continue reading …

National Advertisers Increase Local Ad Spending

National advertisers are beginning to become more involved in local marketing in the United States, a very competitive marketing venue. In fact, specific geographic advertising and increased spending in specific local markets is taking place to secure buyers in certain areas, notes BIA Kelsey. Although national advertisers are increasing local media spending—local radio, television, and…continue reading …

Study Shows Business Leaders Value Human Insights More Than Hard Data

Despite the availability and reliability of quantifiable data, trusting one’s instincts should take precedence when it comes to the decision-making process – this according to a June 2014 joint survey conducted by the global advertising agency gyro and FORTUNE Knowledge Group. The study, targeting the topic of emotion in business decision, elicited responses from over…continue reading …