News

Which Customer Service Issues Drive Away Customers?

Accenture Strategy recently released a study revealing that 53% of customers in the US changed providers in 2014 because of poor customer service. This reveals a rising trend, especially now that the study is tracking the healthcare industry, of people leaving their providers for better service elsewhere. Only 46% of respondents reported switching for service…continue reading …

Let Your Fingers Do the Walking Say Home and Trade Services SMBs

New research by BIA/Kelsey shows that small and medium sized businesses (SMBs) in the Home and Trade Services vertical still rely heavily on newspapers for the bulk of their advertising and promotions. A large portion of their ad dollars also goes to print yellow pages and direct mail. In fact, they were the only vertical…continue reading …

Share and Share a-Like: Content Sharing by Social Media Platform

When it comes to sharing content and information, Facebook continues to lead the pack of social sharing networks, accounting for over 80 percent of all shares (an increase of 8.2 percent) according to the “Q4 2014 Consumer Sharing Report” from ShareThis, a web content application and sharing service. The study also found that both Pinterest…continue reading …

Peer Opinion Influences College Students’ Purchases More Than Advertising

Marketers are paying closer attention to the more than 19 million United States college students—a so-called millennial sub-set—when considering viable purchasing audiences. No surprise, the group will have strong purchasing power and, once they graduate, are expected to surpass their non-college millennial peers in earning and spending power for many years into the future, according…continue reading …