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Email, Not Social Media—Millennials Choice for Talking to Retailers

A new survey suggests that retailers use caution when pushing their customer base too deep into social media. It seems that even younger shoppers—that powerful purchasing group known as millennials—prefer traditional communication, including digital modes, such as email, according to emarketer.com. Email is a “tried and true” method with which to communicate and, because of…continue reading …

Study: Small Businesses are Behind when it Comes to Mobile

While various studies and surveys of late have demonstrated the profound impact that mobile can have on business success, the majority of small businesses out there have done little if anything to incorporate mobile technologies into their business strategy. In fact, according to a March 2015 poll by web-hosting firm Endurance International Group, a whopping…continue reading …

Is Video Content Marketing Worth the Effort to Create?

A recent study conducted by Ascend2 found that a lack of resources for content creation was a major obstacle for marketing and sales professionals around the world in finding success with their content marketing goals. Video marketing, in particular was reported to be a difficult medium to work with, even though respondents conveyed confidence in…continue reading …