News

Small Business Owners in the United States Report that Consumer Marketing Remains Challenging

Small business owners report that marketing to, and driving, customers remains a big challenge. In fact, according to MarketingCharts staff, small business owners are more concerned about attracting customers than government regulations and the economy, citing the Wells Fargo/Gallup Small Business Index. Gallup Economy pointed out that optimism among United States small business owners is…continue reading …

Online Advertising Is Increasingly Important for Small Businesses

This month local marketing firm Marketecture released an infographic that demonstrates the great potential that lies in Internet marketing for local businesses and the persistent gaps in how small business owners are using Internet marketing tools to their advantage. Specifically, the infographic looks at why businesses need an online presence, how a business’s online reputation…continue reading …

Marketers Find Creating Content Key Despite the Challenge

“Create the content, and they will come” is proving to be the mantra of marketers. In a recent study of over 250 sales, marketing, and other business professionals conducted by market research companies Ascend2 and Research Partners, almost 60 percent of those responding identified creating marketing content as the most effective inbound marketing strategy. Search…continue reading …