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New Intuit Survey Demonstrates Resourcefulness of New Business Owners

A recent survey of small business owners conducted by Intuit found that small businesses owners have become increasing resourceful when launching their new businesses. A notable finding in the survey was that most United States small businesses start with $10,000 or less in capital, primarily funded from the entrepreneur’s individual savings. Key takeaways from the…continue reading …

Snapchat Ready for Vanishing Ads

Marketing is all about getting the brand in front of as many eyes as possible as many times as possible for long as possible. It’s what makes the 30- and 60-second format of a television commercial, the glossy page of a magazine, the enormousness of a billboard and the proper placement of a website banner…continue reading …

Survey Says Women Respond Positively to Femvertising

According to recent survey by SheKnows, an award-winning women’s lifestyle media platform company, 52 percent of women polled admitted they’d purchase products from companies who portray women favorably in their advertising. Of the 628 women polled, 43 percent said female empowerment ads made them feel good about supporting the brand. Additionally, 45 percent admitted to…continue reading …

Integrating Cross-Channel Platforms Provides a Competitive Edge

Acknowledging the need to make sense of collected big data, marketing professionals say they have increased investments in the necessary technology in order to help create the personalized experience customers and clients have come to expect and to provide a strong return on their marketing initiatives. However, adding more technology without a clear plan is…continue reading …

Where is Local Marketing Headed?

In an effort to find better ways to meet the needs of its clientele, local marketing guru Brandmuscle surveyed several hundred businesses in a range of industries to find out which marketing platforms were considered the most successful as measured by several indices. The most significant revelation was that while traditional platforms such as direct…continue reading …