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Small Businesses Confident About 2014 and Beyond

A recent survey of 1,105 small business owners found that they are extremely positive about their ventures and what the future holds for them. The survey conducted by Manta, an online community for small business owners, also found that the millennial generation, persons born between 1980 and 2000, are now blossoming as entrepreneurs themselves. In…continue reading …

National Advertisers Increase Local Ad Spending

National advertisers are beginning to become more involved in local marketing in the United States, a very competitive marketing venue. In fact, specific geographic advertising and increased spending in specific local markets is taking place to secure buyers in certain areas, notes BIA Kelsey. Although national advertisers are increasing local media spending—local radio, television, and…continue reading …

Study Shows Business Leaders Value Human Insights More Than Hard Data

Despite the availability and reliability of quantifiable data, trusting one’s instincts should take precedence when it comes to the decision-making process – this according to a June 2014 joint survey conducted by the global advertising agency gyro and FORTUNE Knowledge Group. The study, targeting the topic of emotion in business decision, elicited responses from over…continue reading …

Tech Survey: Millennials are Hard to Target but Brand Loyal

Millennials are universally acknowledged as the savviest of tech users, but a recent study suggests marketers still have not found the path to their pocketbooks through those gadgets. As detailed by Search Engine Journal Contributing Editor Greg Sterling in a July 15 post at marketingland.com, the survey by software and services company SDL revealed a…continue reading …