News

Phoning It In: Marketing Platforms and Call Generation

Business executives identify the phone call as the one of the most effective means of connecting with customers, more so than face-to-face engagement, and find it is has an exceptional influence in the path-to-purchase process. A recently released study by the inbound marketing call company Invoca analyzed more than 30 million phone calls from January…continue reading …

Consumer Spending Is Up, But On Necessities

Although consumers are spending more today, their spending remains on products that are considered necessities, according to MarketingCharts. A Gallup survey found that while consumers continue to spend more on what they need, they are not spending more on the things that they want. For example, some products have shown an increase, such as shopping….continue reading …

Study Indicates Mobilegeddon Had Minimal Effect

On April 21, 2015, Google released a significant new ranking algorithm coined Mobilegeddon, which was designed to give a notable boost to mobile-friendly pages in Google’s mobile search results. While much hype accompanied this launch, it seems to have been overblown. Search Engine Land confirmed this conclusion with its concentrated study of 69 small to…continue reading …

On Demand: It’s About Time

According to an article by Street Fight, a research company dedicated to “the business of hyperlocal publishing, commerce, marketing, and technology,” the scope and reach of mobile commerce and on demand services is expanding across enterprises, and businesses would be well served to heed the trend. In order to thrive in this emerging economy, adapting…continue reading …