News

Holiday 2014 Spending Expected to Rise Slightly

According to a recent Gallup poll, Americans estimate they will spend around $781 this holiday season. This is a 4 percent rise from last year with predictions in November 2013 around $704. During the height of the recession (2008-2009), consumer predictions of holiday spending were around $618 and $638 respectively. While the rise is definitely…continue reading …

Marketing Technology Investments in 2015 Expected to Center on Customers and Improving Systems Integration

As the drive to place a greater emphasis on developing a personalized and customer-centric approach to marketing continues to build momentum, decision-makers believe that investments in marketing technology will continue to grow in 2015. In a July 2014 joint study conducted by digital marketing research firms Econsultancy and Teradata, more than 60 percent of those…continue reading …

Hispanic Businesses, Entrepreneurs Leading U.S. Small Business Growth

The Small Business Association (SBA) is congratulating more than 3.2 million Hispanic-owned businesses and entrepreneurs. As Hispanic Heritage Month comes to what the SBA described as a “successful” close, the agency points out that millions of Hispanic business owners and entrepreneurs “work tirelessly to ensure that the economic prosperity of our nation is alive and…continue reading …

New Report Demonstrates Power of Digital Marketing Dollars

According to the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC) and released on October 20, 2014. Internet ad revenues climbed to an all-time high for the first half of 2014, reaching $23.1 billion and demonstrating the growing power of digital marketing dollars. This new benchmark constitutes a 15 percent growth over the first…continue reading …