News

Retailers Hope Beacons Guide Shoppers Through the Holiday Shopping Season

Consumers have just recovered from back-to-school spending, and for many, holiday shopping isn’t even on the radar. But holiday marketing never starts too early for retailers, who are planning for a bigger, busier holiday shopping season this year. According to projections from the website eMarketer, holiday sales are expected to increase 5.0 percent this year….continue reading …

Digital Ad Spending Up 6.2 Percent in Q2

In their latest study Kantar Media, an advertising and marketing research company, found that online advertising spending in Q2 grew by 6.2 percent, which can be attributed to budget increases for financial, retail and local service marketers. Additionally, digital ad spending in Q2 surpassed overall U.S. advertising spending, which increased just 0.7 percent to a…continue reading …

Study Finds Personal Relationships Affect Small Business Operations

A joint study commissioned by the National Association of Women Business Owners (NAWBO) and Ink from Chase, found that personal and peer relationships have a significant impact on how owners run their businesses. Conducted by the research firm Braun Research, they surveyed 580 women and 481 men who are owners of U.S. small businesses (having…continue reading …

Marketers Plan to Spend More on Brand Awareness

According to recent research conducted by InsightExpress for eMarketer, almost 56 percent of marketing professionals across the globe intend to increasing their spending on brand awareness over the next 12 months. InsightExpress is a key provider of media analytics and marketing accountability solutions intended for the brand marketing professional. The research, conducted in August 2014, looked…continue reading …

New California Law Protects Consumer Right to Write Online Reviews

California governor Jerry Brown signed a new bill into law this week that makes so-called “non-disparagement clauses” in most cases no longer binding, releasing consumers from any type of liability related to the writing and posting of negative online reviews. This new law aims to protect California consumers who offer online opinions or reviews of…continue reading …