News

Which Marketing Channels Produce the Best ROI?

According to a November Webmarketing123 study, one-third of US marketing professionals didn’t know exactly which marketing channels produced the strongest return on investment (ROI) for their marketing dollars. This finding was applied equally to business-to-business (B2B) and business-to-consumer (B2C) professionals. B2B respondents reported that they could prove the ROI on the following marketing channels: Email…continue reading …

Changes to the BBB Code of Advertising Address Digital Issues

In an effort to keep pace with new marketing platforms, the Better Business Bureau has announced significant changes to its Code of Advertising to address the revolutionary changes wrought by social media and other digital channels when it comes to truth-in-advertising practices. As the stated mission of the BBB is to promote trust in marketplace…continue reading …

The Best Brands at Meeting Rising Consumer Expectations

A new study conducted by Brand Keys has found that, although consumers’ hopes regarding brands are increasing, the brands are unable to keep up. Data were derived from the 2015 Customer Loyalty Engagement Index (CLEI) study. Research assigned each measured brand with a percentage score based on use of a proprietary, survey-based research method. The…continue reading …

Small Business Lending Options Expand via PayPal and Square

The research arm of the newly established site Business Insider, BI Intelligence, has released a report on current developments resulting from PayPal and Square’s recent entry into the small business lending space. The report, titled “The Small Business Lending Opportunity,” tracks how non-banking institutions have moved into this market due to a steep decline in…continue reading …

How New SMBs Use Social Media to Reach Customers

Wave 18 of BIA/Kelsey’s Local Commerce Monitor study of new SMBs – those who identified themselves as just getting started – for small and medium businesses found that social media has its place in reaching and communicating with customers. While these new SMBs rely on digital and social channels for their advertising and promotion efforts,…continue reading …