News

Small Business is Bigger Than You Think

StreetFightMag notes that if one were to Google the words “small business,” one should expect some 1 billion results. The reason? Small business is the mainstay of the economy in the United States and accounts for the places that American consumers visit the most. Take, for example, local “Mom and Pop” shops, food trucks, and…continue reading …

New Surveys Demonstrate Power of Email Marketing

Wasp Barcode recently conducted a survey of 1,000 plus startups and small businesses, covering everything from expected revenue growth to staffing and hiring, confidence in the economy, and IT spending trends in 2015. One insight that stood out was that almost half of the small businesses surveyed are currently engaged in email marketing campaigns (standing…continue reading …

Loyalty Programs Beneficial to SMBs

These days, it seems like virtually every business has a discount or rewards program. No longer just reserved for the big box stores and large businesses, small businesses are now getting into the loyalty program game. In fact, according to a recent report by BIA/Kelsey, 29 percent of SMBs offer some type of program and…continue reading …