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Wealthier Baby Boomers Get Their Advertising From TV

Television advertising has the widest span in the upscale Baby Boomer group who are earning incomes of at least $75 annually, according to MarketingCharts. Marketing Charts cited the Shullman Research Center, which segments prior data by generation The majority—approximately three-quarters—of the so-called “upscale Boomers” reported having viewed television ads in the prior 30 days before…continue reading …

New Survey Reveals That Small Business Shopping Is a “Feel Good” Experience for Consumers

Recently, independent marketing performance specialist Ebiquity conducted a survey of 1,999 male and female consumers 18 years of age and older: the Small Business Saturday Consumer Insights Survey. Among other things, this survey looked at consumer small business shopping trends, particularly at how consumers felt going into this holiday season. Here are some of the…continue reading …

Five Trends in Digital Marketing for 2015

As a small business owner, what digital marketing should you incorporate into your marketing mix for 2015? A recent Small Business Trends article nicely summarized the trends that will help you reach customers on the channels they prefer most. Those trends are as follows: Multi-touch attribution – Getting a multi-touch attribution system in place will…continue reading …

Many SMBs not prepared for Cyber Attacks

While business owners have become increasingly concerned about cybercrime and the impact it can have on their business and customers, the majority of them have no plan in place should a breach of their security systems occur, according to a recent study by the software solutions company Software Advice. In a survey of 385 SMB…continue reading …