News

Key to Engaging Customers is Content

A survey of United States retail digital marketers indicates that content is the single-most important factor in the digital shopping experience. The survey, according to eMarketer was conducted in June 2015 and, writes, Zmags, breaks down online marketer attitudes at 200 blue chip retail firms. According to the Zmags “State of Digital Marketing Survey 2015”…continue reading …

Directory Marketing Dollars Continue to Shift from Print to Digital

According to a recent report released by BIA/Kelsey, which looked at those SMBs (small to medium businesses) that use directories for advertising and promotion, marketing dollars are continuing to shift from print to digital. BIA/Kelsey’s Local Commerce Monitor (LCM Wave 18) report found that the net decreasers—those businesses planning to decrease their print spend or…continue reading …

How Engaged Are the Mobile Users on Your Email List?

With the rise of smartphones, mobile became the most common way for mailing list subscribers to open their emails. Unfortunately, this didn’t always mean they were clicking through. According to a quarterly report from Yesmail, times—and mobile user habits—are changing. Over the last few years, click-to-open (CTO) rates among desktop email users were twice as…continue reading …

What Bugs Consumers About Customer Service

Nearly every consumer—88 percent in all—has reached out to a customer service department at some time in the past year, according to a recent Consumer Reports National Research Center survey of 1,016 adults. The study also reveals that poor customer service experiences are common and that half of all consumers surveyed indicate that they left…continue reading …