News

Let Your Social Conscience Be Your Guide with B Corp Certification

Small businesses that have chosen to direct their efforts towards addressing social and environmental well-being while still generating profits may want to consider obtaining B Corporation certification. Directed by the non-profit organization B Lab, its goal is use “the power of business to solve social and environmental problems.” Currently, more than 1,000 businesses worldwide have…continue reading …

Survey: Word-of Mouth and TV Ads are the Broadest Buying Influencers

Word-of-mouth continues to be the number one way in which consumers’ purchasing choices are influenced, according to a recently released Deloitte survey. In fact, word-of-mouth outpaced all forms of paid media with 8 out of 10 Americans aged 14 and over, indicating that word-of-mouth recommendations have a medium or high influence on consumer purchasing decisions….continue reading …

Almost 75 Percent of Surveyed SMBs Report Using Social Media Marketing

According to recent survey data collected by BIA/Kelsey, 72.2 percent of SMBs (small to medium size businesses) are currently using social media forums to promote their businesses in order to establish an immediate and interactive connection with their customers. BIA/Kelsey tracked various social media sites in its survey, including Facebook pages, LinkedIn, Twitter, Facebook ads,…continue reading …

Could Slow Adoption of Mobile-Friendly Sites by Fortune 500 Companies be an Opportunity for Small Business?

According to research conducted during the first quarter of 2015 by Merkle | RKG, Google’s mobile algorithm change could hurt Fortune 500 companies. At that point, almost 50% didn’t have mobile-friendly websites, based on Google’s standards. Internet Retailer Top 500 websites, on the other hand, had more than 70% of their websites ready for the…continue reading …

Marketers Striving to Figure out Successful Digital Strategies

A new survey of 89 marketers by Forrester Research revealed that a large majority of respondents are still struggling to figure out which digital marketing strategies are the most beneficial in increasing their company’s bottom line. When asked about their biggest challenges, 50 percent of respondents answered that securing budget to try new things was…continue reading …