News

Research Reveals that Offline Word-of-Mouth Recommendations Lead to Online Research

A new study has found that, in about one-quarter of the cases, offline word-of-mouth recommendations—from trusted sources—lead to online research. This means that, not only may websites validate word of mouth, some website visits are prompted by offline recommendations. Nearly two years ago, a Nielsen study revealed that word-of-mouth was the most trusted form of…continue reading …

New Survey Shows Mothers Leading the Way in Digital Shopping

A March 2015 research analysis conducted by Experian Marketing Services polled online moms to determine how the Internet and recent digital technologies have impacted their product research and shopping habits. Interestingly, research demonstrates that the digital age has reshaped how mothers shop much more significantly when compared to the rest of the population. Here are…continue reading …

Could Social Media Become Your Most Important Customer Experience Channel?

The Economist Intelligence Unit (EIU) recently conducted a survey of senior-level executives sponsored by Genesys. While it shows that face-to-face communications are still the most important customer experience channel, this is likely to change within the next three years as online support channels continue to grow. Survey respondents expect the five most important customer experience…continue reading …

ROI on RTM is A-OK

Businesses engaging in real-time marketing are reaping the rewards of this approach on several fronts. In a recent report from the social media and intelligence software company Wayin, not only does real time marketing generate tangible results in terms of customer engagement, more than three-quarters of respondents reported revenue ROI of at least 25 percent…continue reading …

How to Connect Local Business with Today’s Ad Tech

Lara Mehanna, the U.S. General Manager, VP Sales & Business Development at SONATA notes that, at a recent conference, local business owners seemed perplexed over computational phrases such as polygons and beacons and worried over “creepy, Big Brother, NSA-type” of information discussed. Strategies were of no concern to local business. Mehanna points out that this…continue reading …