News

Social Marketing Return on Investment Must Come from Within

According to a recent survey on what to expect concerning next year’s social marketing activity, the key to return on investment (ROI) must come from internal, not external metrics, an eMarketer report indicates. eMarketer releases over 200 analyst reports annually. ROI has long been an issue with social media marketing, with marketers facing the ongoing…continue reading …

New Intuit Survey Demonstrates Resourcefulness of New Business Owners

A recent survey of small business owners conducted by Intuit found that small businesses owners have become increasing resourceful when launching their new businesses. A notable finding in the survey was that most United States small businesses start with $10,000 or less in capital, primarily funded from the entrepreneur’s individual savings. Key takeaways from the…continue reading …

Snapchat Ready for Vanishing Ads

Marketing is all about getting the brand in front of as many eyes as possible as many times as possible for long as possible. It’s what makes the 30- and 60-second format of a television commercial, the glossy page of a magazine, the enormousness of a billboard and the proper placement of a website banner…continue reading …

Survey Says Women Respond Positively to “Femvertising”

According to recent survey by SheKnows, an award-winning women’s lifestyle media platform company, 52 percent of women polled admitted they’d purchase products from companies who portray women favorably in their advertising. Of the 628 women polled, 43 percent said female empowerment ads made them feel good about supporting the brand. Additionally, 45 percent admitted to…continue reading …