News

Protect Data and Prevent Hacked Customers

If worries about holiday sales figures weren’t enough, IT experts are recommending business owners take a more vigilant and aggressive approach to data security this holiday season (and beyond) to protect customers’ sensitive data and to assuage their fears about being victimized by cybercrime. Businesses face tremendous pressure to keep transactional data safe, especially with…continue reading …

Word-of-Mouth is a Key Purchase Influencer

The number one influencer of purchase decisions is word-of-mouth, according to a new Razorfish survey. The survey involved online consumers across four vital markets and is the most current research revealing the significance of word-of-mouth, according to MarketingCharts.com. Razorfish indicated that it “took a deep dive into the qualitative and quantitative data for international markets”:…continue reading …

New Survey Reveals Consumers are Conflicted about Relevancy vs. Privacy

According to a recent report released by PricewaterhouseCoopers (PwC), consumers want mobile marketing outreach efforts to be relevant to their particular shopping habits, but at the same time they continue to have privacy concerns, meaning they are reluctant to give up the personal data that would help marketers to provide that relevance. Here are some…continue reading …

Small Business and Trends in Data Use both Big and Small

A recent survey from online marketing company Constant Contact found that almost 80% of small businesses are incorporating data reporting and analytics to glean insight and guide their marketing decisions. The study, made up of members of the Constant Contact Small Biz Council, targeted the perceptions small business owners have regarding big data, if and how…continue reading …

Search Marketing Important to Higher-Spending SMBs

According to a recent study by BIAKelsey, a research company specializing in the local advertising marketplace, a large majority of higher-spending small and medium-sized businesses are making search marketing a top priority. Also known as SMB Plus Spenders, this group spends at least $25k annually on advertising and marketing efforts. Additionally and in the context…continue reading …