Reputation Advice

Tone of Voice

What’s the Best “Tone of Voice” for Email Customer Support?

When you’re dealing with an unhappy customer, it’s not just what you say, but how you say it. This is especially true with channels like email and social media, where you can’t use vocal inflection, facial expression and body language to provide context for your message. You have to rely on word choice and punctuation…continue reading …

attorney online reputation

Reputation Management for Attorneys: Owning Your Online Presence

It’s a hard fact of life. Despite your best efforts or altruistic ambitions, somebody somewhere is going to say something bad about you or your practice online. It’s all too easy for disgruntled clients and unscrupulous competitors to drag your reputation through the digital mud these days, and if you’re not on top of things,…continue reading …

Reputation Management

Manage Your Online Reputation [Infographic]

Leaving your online reputation to chance is what we in the marketing industry call a “bad idea.” The fact is, people are much more vocal with their complaints than their praise, and it only takes a handful of dissatisfied customers to paint an unrealistic picture of the way you do business. That’s why your reputation…continue reading …

angel_devil

Spammer or Saint? What You Need to Know about Email Sender Reputation

As email spam continues to clog the arteries of the internet like so much digital cholesterol, a number of ISPs have taken drastic measures to filter it out before it ever hits the inbox. The downside to this approach is that an estimated 20 percent of legit, non-spam emails are getting tossed out with the…continue reading …