Reputation Advice

Reputation Management

Manage Your Online Reputation [Infographic]

Leaving your online reputation to chance is what we in the marketing industry call a “bad idea.” The fact is, people are much more vocal with their complaints than their praise, and it only takes a handful of dissatisfied customers to paint an unrealistic picture of the way you do business. That’s why your reputation…continue reading …

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Spammer or Saint? What You Need to Know about Email Sender Reputation

As email spam continues to clog the arteries of the internet like so much digital cholesterol, a number of ISPs have taken drastic measures to filter it out before it ever hits the inbox. The downside to this approach is that an estimated 20 percent of legit, non-spam emails are getting tossed out with the…continue reading …

Yelp Consumer Alert Warning 2

5 Easy Ways to Tank Your Online Reputation with Shady Review Practices!

We all know about the guidelines for posting reviews on Google, Yelp and other sites, saying that business reviews should be honest, real, not paid for, not written by employees, blah, blah, blah, ethics, ethics, ethics. Some people think they’re smarter than those companies and their math PhDs and legal departments, and they figure, everybody does it, what are the…continue reading …

Trust Logos from ASE, TRUSTe, BBB, Norton

In Trust Symbols We Trust

They’re like merit badges for your business website. Display the logos of reputable organizations or customers that endorse your business, and you give site visitors a quick visual cue that you’re trustworthy, if not loyal, brave and ready to help little old ladies cross the street. Place trust logos on your home page, About Us…continue reading …