Reputation Advice

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Reputation Management – The Secret Weapon

Of course you’ve heard about reputation management, but do you know how important it is when determining a business’s success for years to come? Online reputation management can be just as important or even more so than SEO and SEM. You can always count on a customer or employee to voice their experience online via several…continue reading …

Tone of Voice

What’s the Best “Tone of Voice” for Email Customer Support?

When you’re dealing with an unhappy customer, it’s not just what you say, but how you say it. This is especially true with channels like email and social media, where you can’t use vocal inflection, facial expression and body language to provide context for your message. You have to rely on word choice and punctuation…continue reading …

attorney online reputation

Reputation Management for Attorneys: Owning Your Online Presence

It’s a hard fact of life. Despite your best efforts or altruistic ambitions, somebody somewhere is going to say something bad about you or your practice online. It’s all too easy for disgruntled clients and unscrupulous competitors to drag your reputation through the digital mud these days, and if you’re not on top of things,…continue reading …

Reputation Management

Manage Your Online Reputation [Infographic]

Leaving your online reputation to chance is what we in the marketing industry call a “bad idea.” The fact is, people are much more vocal with their complaints than their praise, and it only takes a handful of dissatisfied customers to paint an unrealistic picture of the way you do business. That’s why your reputation…continue reading …