Definitions

19 Online Marketing Buzzwords Defined

Every industry has its buzzwords, jargon and acronyms and some work their way into general use but can still be confusing. Here are 19 definitions of some of the commonly used online marketing terms that you might find useful. AdSense Google’s AdSense program is an easy way to display other business’s advertisements on your website and…continue reading …

Year of the Social Media Link

Year of the Social Media Link

Eric Schmidt, former Google CEO, stated last year “At Google, the biggest mistake I made was not anticipating the rise of the social networking phenomenon”. Today Google+ has a large user base but questions have been asked about how active that community is, with talk of it being dead. A result, perhaps, of jumping on the social…continue reading …

5 SEO Predictions for 2015

5 SEO Predictions for Local Business Owners in 2015

If the turbulence of animals (pandas, penguins, pigeons, oh my) from Google in 2014 was any indication to what the future holds, then local business owners are bracing themselves for another year of uncertainty and confusion. Which is why predicting changes to SEO and search engines is akin to predicting the weather.  You can see…continue reading …

SEO v SEM

SEO vs. PPC: What’s Best for Your Local Business?

And what the heck’s the difference anyway? Search engine optimization (SEO) is all the things you do to make the search engines happy so they’ll place your website high up on their pages. For example, basic SEO is creating a well organized, well written website and getting your business listed on internet directory sites. SEO…continue reading …

2014 Ahead

The Best of the Dex Media Blog 2014

As 2014 comes to an end, it is time to reflect and see what the year meant for local businesses. Let’s take a look at the Dex Media blog posts that resonated most with our readers. January is always filled with predictions and reflections and our blog was no different. In 5 Ways to Improve Your Online…continue reading …