Who is Your Competition?

Your Competition May Not Be Who You Think

My partners and I did most of our own marketing and advertising for our computer service and web design company, and we thought we had a pretty good idea who our closest competitors were. We knew which other companies in the area provided essentially the same services that we did, and about how much they charged…continue reading …

What Google Wants in 2015

What Google Wants in 2015

When you have a business website, you quickly learn how important it is to show up well in search results. Keeping up with what the search engines are looking for is essential to your website’s viability. I was planning to write a plumber-centric blog post about what plumbers need to do in 2015 in order to show…continue reading …

Definitions

19 Online Marketing Buzzwords Defined

Every industry has its buzzwords, jargon and acronyms and some work their way into general use but can still be confusing. Here are 19 definitions of some of the commonly used online marketing terms that you might find useful. AdSense Google’s AdSense program is an easy way to display other business’s advertisements on your website and…continue reading …