Angry Penguin

Google Penguin Penalty Recovery

Google frequently updates the algorithm they use to determine which web pages show up in search results. A significant algorithm update, Penguin 3.0, was released Friday October 17, 2014. It affected 1% of Google English queries. In comparison, when the first Penguin algorithm was released, it impacted 3%. If you have noticed a significant drop in traffic…continue reading …

matt-cutts-rawr

Matt Cutts: Why Every Business Owner Online Should Know Who He Is

If you own a business that gets referrals from search engines, most notably Google, then you should get to know the man who goes by the name of Matt Cutts.  In the SEO world of experts, pundits and gurus, Mr. Cutts sits on top of the search engine food chain as the head of Google’s web spam team. …continue reading …

building blocks

Small Business SEO Ranking Factors for 2014

Searchmetrics has released their Ranking Factors Study for 2014 based on the calculations they did with their own data set. While analysis of data and trends helps business owners understand and set a barometer for their SEO efforts, remember correlation does not imply causation, because not anyone outside of Google engineers can truly know what…continue reading …

Red Cross Sign - SEO Emergency Treatment

Invisible on Google? Take These Emergency SEO Steps Now

Your site is staggering along on page # infinity in Google searches for your business type and town name. Time for some CPR for your SEO. Perform these 5 emergency procedures recommended by search engine optimization (SEO) experts to show up in Google local business searches – stat! 1. Pick one name, one local address…continue reading …