Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

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How Plumbers Are Rocking Social Media

Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s not as visual. But as it turns out, plumbers are a creative bunch. So here we’re spotlighting how plumbers use Twitter, Facebook and Instagram, but really, these are tips that apply to any profession. 1. Establish yourself…continue reading …

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The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]

As a business that markets on social media, it’s important to understand how your audience is using social media.  A recent study by GlobalWebIndex reveals data detailing the top 5 activities on Twitter, Google+ and Facebook. Here are some standout stats: 42% of active Twitter users used Twitter to read news stories last month. 30% of…continue reading …

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Social Media Never Sleeps

As a small business considering your options for online marketing, I’m sure you’ve seen the myriad of recommendations for social media marketing. However, most of those plans and recommendations focus on promotional use of social media marketing. Social media allows for immediate, two-way interaction between a business and their customers and/or potential customers. Even if…continue reading …

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Facebook Introduces Topic Data: What Your Business Needs to Know

Facebook continues to empower its marketers with more in depth data with its new rollout of topic data. This data will allow marketers to understand what people think about topics related to their business, so they can make their products and marketing more relevant. Breaking down topic data Topic data will show marketers what audiences…continue reading …

Year of the Social Media Link

Year of the Social Media Link

Eric Schmidt, former Google CEO, stated last year “At Google, the biggest mistake I made was not anticipating the rise of the social networking phenomenon”. Today Google+ has a large user base but questions have been asked about how active that community is, with talk of it being dead. A result, perhaps, of jumping on the social…continue reading …