Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

happy Facebook user

Attention-Grabbing Facebook Posts for Your Small Business

It’s no secret that engaging social audiences keeps getting trickier, thanks to algorithm changes and saturated social media platforms. But don’t be intimidated. You have more options than you think. Here are a few ideas of different types of Facebook posts. 1. A link. But don’t just post the link. Comment on it. 2. A…continue reading …

Twitter

Making the Most Out of Promoted Tweets for Your Business

Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for your business. It’s affordable, easy to use and allows your business access to a wide range of targeting and tools that help you reach your customers at the right time. Also the dashboard allows you to manage…continue reading …

choosing a hashtag

When to Create a New Hashtag — and When Not To

Hashtags might have started out as a categorizing technique just for Twitter, but they have morphed into a trend detector, branding initiative, punchline and more on nearly all kinds of social platforms. Who knew hashtags would go so far? But as far as they’ve come, they can still be wily. That’s why I was so pleased when I…continue reading …

holiday-social-media

Social Media Holiday Marketing Trends for 2014 [Infographic]

It’s true, the 2014 holiday marketing season is already here! The majority of businesses are probably already in full swing planning out holiday campaigns and sales. And social media has become an important tool for businesses and brands for driving sales and extending reach. Our friends at Offerpop put together this great infographic that details the…continue reading …