Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

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An Unofficial (But Very Interesting) Facebook Post A/B Test

I have the unusual position of running the social presence of two brands that are similar in many ways: Superpages and DexKnows. And yet, our followers for each brand don’t always respond to the same type of content. I had my thoughts on what sort of content our Facebook followers preferred for each brand, but…continue reading …

Brandawareness

How to Build Brand Awareness for Your Business Online [Infographic]

When it comes to marketing your business online, there are a lot of options to choose from. Naturally, you might be wondering where you should put your  efforts or what channels you should be choosing to see the best results, right? There is no easy answer to that, and honestly it varies from business to business. However the…continue reading …

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A Case Study of Top-Performing LinkedIn Posts and One Total Dud (Part 3)

This is the third part in our series of social media case studies. Read our others on Facebook and Instagram here. The business-to-business social platform LinkedIn isn’t a natural fit for all businesses, but it’s been great for some, us included. It can be especially helpful to small business owners who regularly work with other businesses, like vendors that work…continue reading …

Vine

The Stats Behind The World Of Vine: 40 Million Registered Users

Video is becoming one of the best avenues for marketing your business. Remember Vine, the looped video app? We’ll Twitter acquired Vine in October 2012, and in April 2013 it became the most downloaded free app in the Apple store. Today, Vine has hit over 40 million registered users, and it’s continuing to grow. The…continue reading …

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Breaking Down Facebook’s Targeted Audiences [Infographic]

Most businesses know that Facebook has advertising options. However there are so many options it can seem overwhelming. The good news though is that Facebook actually offers some quite impressive targeting capabilities for your advertising. Now, with around one fifth of the world’s population on Facebook, the opportunities are endless for a business using or…continue reading …