Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

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Beginners Guide to Social Media Marketing [Infographic]

Social media marketing is now an essential part of doing business. It’s where you can connect with customers and build relationships with your audience. Whether you’re just starting out with social media marketing for your business, or you’ve already gotten your feet wet, there’s always room to learn and refresh. The infographic below created by Placester…continue reading …

happy Facebook user

Attention-Grabbing Facebook Posts for Your Small Business

It’s no secret that engaging social audiences keeps getting trickier, thanks to algorithm changes and saturated social media platforms. But don’t be intimidated. You have more options than you think. Here are a few ideas of different types of Facebook posts. 1. A link. But don’t just post the link. Comment on it. 2. A…continue reading …


Making the Most Out of Promoted Tweets for Your Business

Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for your business. It’s affordable, easy to use and allows your business access to a wide range of targeting and tools that help you reach your customers at the right time. Also the dashboard allows you to manage…continue reading …

choosing a hashtag

When to Create a New Hashtag — and When Not To

Hashtags might have started out as a categorizing technique just for Twitter, but they have morphed into a trend detector, branding initiative, punchline and more on nearly all kinds of social platforms. Who knew hashtags would go so far? But as far as they’ve come, they can still be wily. That’s why I was so pleased when I…continue reading …