Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

behind the scenes linked in post

A Case Study of Top-Performing LinkedIn Posts and One Total Dud (Part 3)

This is the third part in our series of social media case studies. Read our others on Facebook and Instagram here. The business-to-business social platform LinkedIn isn’t a natural fit for all businesses, but it’s been great for some, us included. It can be especially helpful to small business owners who regularly work with other businesses, like vendors that work…continue reading …

Vine

The Stats Behind The World Of Vine: 40 Million Registered Users

Video is becoming one of the best avenues for marketing your business. Remember Vine, the looped video app? We’ll Twitter acquired Vine in October 2012, and in April 2013 it became the most downloaded free app in the Apple store. Today, Vine has hit over 40 million registered users, and it’s continuing to grow. The…continue reading …

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Breaking Down Facebook’s Targeted Audiences [Infographic]

Most businesses know that Facebook has advertising options. However there are so many options it can seem overwhelming. The good news though is that Facebook actually offers some quite impressive targeting capabilities for your advertising. Now, with around one fifth of the world’s population on Facebook, the opportunities are endless for a business using or…continue reading …

Following Cycle

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste of both time and budget, and can only serve to hurt the success of your campaigns. Thankfully, our options in online advertising have matured over time to offer ever more granular targeting. Twitter is no exception,…continue reading …

Business Instagram profile

A Case Study of Top-Performing Instagram Posts and One Total Dud (Part 2)

This is the second part in our series of social media case studies. Read our first case study on Facebook here. I hope it’s not poor form to have a favorite social media platform, because I do. It’s Instagram. As someone who runs a corporate Instagram account, here’s what I like about it. It provides an interesting…continue reading …