Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

oscar selfie

The Hidden Social Media Metrics You Should Pay Attention To

In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the numbers are touted for us because they’re visible for all to see. Take, for example, this selfie Ellen Degeneres took at the Oscars. We know it was the most popular tweet of all time because we…continue reading …


Introducing Twitter’s New Small Business Planner App

Twitter recently released a Small Business Planner mobile app to help businesses with their Twitter marketing campaigns. The app is aimed at small and medium size businesses and provides guidance, advice and ease of access to your business’s Twitter efforts. With the app, your business can: Browse holiday agendas with advice on content, recommended campaigns, useful…continue reading …

the real twitter lane

4 Rules to Managing Twitter Chatter About Your Business

Social media is a two-way street. There’s the message you put out about your business, and the message that others put out about you. There are all different ways a customer might choose to discuss your business online, and it could be good chatter or bad. Here are four rules to responding to your Twitter audience. 1. Give Thanks…continue reading …

#CowboysUK hashtag

#CowboysUK – Choose Your Hashtags Wisely

For their trip to the United Kingdom this week, the Dallas Cowboys social media team decided to use a hashtag to pull together all of their social media efforts for the trip. Unfortunately, the hashtag they chose was #CowboysUK. While that looks appropriate and innocuous, a simple change in the capitalization converts the hashtag to #CowboySUK….continue reading …