Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?


Introducing Twitter’s New Small Business Planner App

Twitter recently released a Small Business Planner mobile app to help businesses with their Twitter marketing campaigns. The app is aimed at small and medium size businesses and provides guidance, advice and ease of access to your business’s Twitter efforts. With the app, your business can: Browse holiday agendas with advice on content, recommended campaigns, useful…continue reading …

the real twitter lane

4 Rules to Managing Twitter Chatter About Your Business

Social media is a two-way street. There’s the message you put out about your business, and the message that others put out about you. There are all different ways a customer might choose to discuss your business online, and it could be good chatter or bad. Here are four rules to responding to your Twitter audience. 1. Give Thanks…continue reading …

#CowboysUK hashtag

#CowboysUK – Choose Your Hashtags Wisely

For their trip to the United Kingdom this week, the Dallas Cowboys social media team decided to use a hashtag to pull together all of their social media efforts for the trip. Unfortunately, the hashtag they chose was #CowboysUK. While that looks appropriate and innocuous, a simple change in the capitalization converts the hashtag to #CowboySUK….continue reading …

facebook pros and cons

A Cheat Sheet to Social Media Platforms for Your Business

If the idea of maintaining multiple social profiles in addition to running a business makes you think: As if, then you’ll appreciate the advice we’re about to offer. –> Don’t do it all. That’s right. Feel the freedom. Rejoice. And don’t even consider tackling more social mediums than you can handle. Instead, choose, say two or three (the…continue reading …

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Beginners Guide to Social Media Marketing [Infographic]

Social media marketing is now an essential part of doing business. It’s where you can connect with customers and build relationships with your audience. Whether you’re just starting out with social media marketing for your business, or you’ve already gotten your feet wet, there’s always room to learn and refresh. The infographic below created by Placester…continue reading …