Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

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Add Social Sharing to Your Blog… The Easy Way!

Social Media is ubiquitous now and many blog visitors click the sharing options before they’ll post a comment or even before they finish reading the article. If you’re following the latest social media trends and best practices, you know it’s important that you make it easier for your visitors to share your content on their preferred…continue reading …

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A Case Study of 5 Top-Performing Tweets (Part 4)

First we covered top-performing Facebook, Instagram and LinkedIn — now we’ve come to Twitter! Twitter can be a wily one. Between the amount of information going through Twitter users’ feeds to the lifespan of a tweet, it’s probably easier to get lost in the shuffle on Twitter than any other social medium. So here I’ve highlighted some…continue reading …

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New Social Networks Your Business Should Consider Using

The majority of businesses utilizing social media marketing are advertising on large networks like Facebook, Twitter and LinkedIn. However with the ever changing internet, new social networks are popping up with the potential to be the next big thing. For small businesses, these small networks may be a promising opportunity to reach new customers. The…continue reading …

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An Unofficial (But Very Interesting) Facebook Post A/B Test

I have the unusual position of running the social presence of two brands that are similar in many ways: Superpages and DexKnows. And yet, our followers for each brand don’t always respond to the same type of content. I had my thoughts on what sort of content our Facebook followers preferred for each brand, but…continue reading …


How to Build Brand Awareness for Your Business Online [Infographic]

When it comes to marketing your business online, there are a lot of options to choose from. Naturally, you might be wondering where you should put your  efforts or what channels you should be choosing to see the best results, right? There is no easy answer to that, and honestly it varies from business to business. However the…continue reading …