Social Media Advice

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

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Should Your Business Be on Instagram?

I’ll confess: I’ve been surprised by how much I enjoy Instagram. I follow small businesses on it through our Superpages profile, and it’s so interesting to see what types of businesses use it and what they share. The businesses I follow are varied. They include: Restaurants Charcuterie stores Bakeries Breweries Boutiques Hair salons Nail salons Framing…continue reading …

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The Benefits of Email Marketing and Social Media Marketing [Infographic]

Marketing is full of false dichotomies, with pundits often behaving as if all the various channels are somehow mutually exclusive. You don’t have to give up print for digital, you don’t have to give up SEO for paid search, and you certainly don’t have to give up email marketing for social media. This infographic, which…continue reading …

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Exactly What You Need to Do to Figure Out Your Facebook Audience

I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test one step further and look closely at the demographics of both the Superpages and DexKnows Facebook pages and then come to some definitive conclusions on content preferences for each brand. I’ll cover DexKnows in this post. First, I’m going…continue reading …

Hit Your Goals with Twitter

The Benefits of Twitter Advertising for Your Business

Has your business considered using Twitter ads? Earlier in the month Twitter revamped their advertising interface by making it easier for marketers and business owners to set up and launch campaigns. If you are a newcomer to Twitter ads or an experienced user, the new system is easier now with clearer campaign objectives and step-by-step instructions….continue reading …