The majority of businesses utilizing social media marketing are advertising on large networks like Facebook, Twitter and LinkedIn. However with the ever changing internet, new social networks are popping up with the potential to be the next big thing. For small businesses, these small networks may be a promising opportunity to reach new customers. The benefit of these new sites is that few companies are currently utilizing them for marketing purposes, meaning that there is not a lot of competition. These small networks give companies the opportunity to build a niche audience that is engaged and connected to your business. Here is a list of 3 new social media platforms that may be valuable to your business:
- Pheed: Pheed is all about visual content. This network focuses on letting users share videos, photos and live broadcasts, as well as text-based content. Users of this network have a variety of subscription options, ranging in price $1.99 to $34.99 a month. The benefit to this network however is its loyal user base. The opportunity for businesses is the site’s pay-per-view option, which allows businesses to sell video recordings of seminars, webinars or product tutorials, gaining both exposure and revenue.
- Sulia: This network is subject based, and it connects users to the top social sources and subjects they care about. Sulia allows users to get rid of “noise” content they do not want to see. Users also serve as content curators, posting photos, links, etc. to engage other members. Over time, Sulia users can earn “trust” ratings, granted by other people on the site, which will help those users posts become more credible. A business opportunity here would be to try and strive for a “trust” rating while encouraging fans to engage and interact with the content your business publishes.
- Learn.st: This network is similar to Pinterest, but for all types of content (images, videos, articles and even webinars). It’s a curation platform with a lot of promise and opportunity. Learni.st strives to cater to small business owners interested in becoming thought leaders in their industries. For businesses you can gain thought leadership and gain followers by creating curated boards with relevant topic focused content, blog posts, articles and assets. Many of the board topics are of interest to startups, since the sight was designed with the growing small business in mind.
Now, there are more new social networks that are out there, but these are some that we felt could be beneficial to your business. If your business is currently using some of these, we’d love to hear about it and if your business us utilizing some other new networks we’d also like to know. Share with us in the comments!